TITLE Senior Strategist, Digital PR
DEPARTMENT Earned Media
DIVISION NP Digital UK
LOCATION Hybrid – London, United Kingdom  

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.    

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY  

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact. 

We’re looking for a Senior Digital PR Strategist to join our London team and lead innovative, high-impact campaigns for global brands across diverse industries. This is an exciting opportunity for someone who thrives on creativity, understands how to turn data into stories that resonate, and loves shaping strategy that delivers measurable results. 

As the go-to expert for Digital PR, you’ll take ownership of client accounts and lead on campaigns from concept to coverage, ensuring they achieve standout media attention and drive SEO value. You’ll work closely with the Digital PR Manager and collaborate with talented teams across our global network, sharing ideas, learning from different markets, and bringing fresh perspectives to every project. 

To be considered, candidates must currently reside and be eligible to work in the United Kingdom.  This position is Hybrid with a required 2 days (minimum) per week visit to our office located in Central London.   

ABOUT THE RESPONSIBILITIES  

Account Leadership & Client Management 

• Act as a strategic partner for key client accounts, advising on campaign planning, execution and scope 
  
• Run client meetings (QBRs, strategic reviews), presenting performance insights and future plans 
  
• Build strong client relationships through clear communication and proactive problem-solving 
  
• Own campaign delivery, coordinating resources and managing roadmaps to ensure timely and high-quality execution 
  
• Support pitches and new business initiatives by contributing strategic ideas, campaign concepts, and performance insights 
  

Campaign Strategy & Planning 

• Develop data-driven Digital PR strategies aligned with client objectives, when needed 
  
• Monitor industry trends, identify and generate newsworthy and creative campaign ideas that align with client objectives and deliver coverage and SEO impact 
  
• Strong understanding of AI and GEO tactics, the importance of AI visibility, and how to integrate digital PR campaigns into content and SEO strategies 
  

Campaign Execution & Delivery 

• Manage end-to-end campaign delivery - from ideation to outreach and reporting 
  
• Analyse and transform data into compelling stories that earn coverage and links 
  
• Build media lists, conduct outreach, and secure high-quality coverage and backlinks 
  
• Track campaign performance, ensuring client expectations and goals are consistently met 

ABOUT YOU 

• Have 3+ years’ experience in Digital PR with a proven record of delivering successful campaigns 
  
• Are confident presenting to clients and leading strategic discussions 
  
• Take ownership of projects and outcomes 
  
• Can manage multiple campaigns and deadlines effectively 
  
• Remain resilient and solutions-focused under pressure 
  
• Stay curious and up to date with industry trends 
  
• You’re dynamic, proactive, and passionate about Digital PR
  

BONUS POINTS 

• Fluency in a second language 
  
• Experience in the iGaming sector 
  

ABOUT YOUR GROWTH   

As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.   

ABOUT OUR CULTURE  

When you work with great people and leaders that support you, there is no end to what you can accomplish. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

ABOUT OUR PRACTICES  

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.