HiringCafe
Posted 3w ago

Performance Manager - Global Markets

@ Holafly
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Lisbon or Medellín
RemoteFull Time
Responsibilities:Scale channels, Own architecture, Optimize campaigns
Requirements Summary:4+ years in performance marketing; experience scaling paid budgets; Spanish & English proficient; strong analytics and creative collaboration.
Technical Tools Mentioned:Google Ads, Facebook Ads, Programmatic, Analytics, A/B Testing, Creative Testing
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Job Description

Company Overview

Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.

The Role

As our Performance Manager for Holafly Plans, you will own the full paid media strategy across our key growth markets, driving subscriber acquisition through high-intent channels. Your mission is to build and scale a performance engine that makes Holafly Plans the default choice for frequent travelers worldwide.


Key Responsibilities

  • Scale digital acquisition channels by designing and executing high-impact paid strategies across search, social, and programmatic for a global subscription product.

  • Drive full-funnel performance by owning channel architecture from awareness to conversion, ensuring sustainable growth at scale.

  • Maximise budget efficiency through data-driven decisions, continuous testing, and rigorous optimisation of your channel portfolio.

  • Design and execute bespoke growth plans for new markets, adapting creative and media strategies to local audience dynamics.

  • Optimise campaign performance by leading the creative process end-to-end — from briefing and production to testing and iteration — ensuring assets consistently drive conversion.

  • Measure and report on the direct impact of paid channels on Holafly's global subscription revenue goals.

Qualifications

  • Proficiency in Spanish & English is essential for global collaboration.

  • +4 years of proven experience managing performance marketing campaigns, ideally within subscription, travel, or consumer tech products.

  • Demonstrated ability to scale paid budgets across multiple international markets with measurable results.

  • Strong creative sensibility combined with analytical skills to turn data insights into high-performing ad concepts.

  • Experience briefing and evaluating creative assets across formats (static, video, UGC) with a clear understanding of what drives performance.

Bonus Points

  • Previous experience in Travel Tech, Fintech, or Subscription-based business models.

  • Experience operating in Anglophone markets, with a strong grasp of regional audience behaviours and media dynamics.

  • Scientific mindset and structured approach to experimentation — comfortable designing tests, analysing results, and drawing actionable conclusions from data.

  • Brand campaign experience, with the ability to balance performance objectives with long-term brand equity building.

Benefits & Perks

  • Remote-first culture with total flexibility to work from wherever you feel most productive.

  • Personalised growth paths and a focus on continuous learning.

  • Work-life harmony supported by an environment that values outcomes over hours.

  • Join a diverse, global team dedicated to redefining connectivity.