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Posted 6mo ago

Demand Generation & Acquisition Specialist

@ IDT
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Newark, New Jersey, United States
$100k-$130k/yrHybridFull Time
Responsibilities:Build campaigns, Analyze results, Manage campaigns
Requirements Summary:Develop, execute, and measure lead generation campaigns; strong digital marketing; 5+ years in digital marketing; HubSpot; strong communication; able to manage multiple projects.
Technical Tools Mentioned:HubSpot, Salesforce, Marketing Automation
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Job Description
The Demand Generation & Acquisition Specialist is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the sales pipeline. A strong digital presence is integral in building the net2phone brand, nurturing target audiences, showcasing thought leadership, and building brand loyalty with clients and prospective clients, and as such, the demand generation and acquisition specialist will work with the product, marketing and sales teams to build compelling campaigns that drive results. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. The Demand Generation and Acquisition Specialist is expected to research, monitor, analyze, test, and continually refine all components of campaign lifecycles in order to optimize lead generation and overall brand presence.  


The Demand Generation & Acquisition Specialist is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the sales pipeline. A strong digital presence is integral in building the net2phone brand, nurturing target audiences, showcasing thought leadership, and building brand loyalty with clients and prospective clients, and as such, the demand generation and acquisition specialist will work with the product, marketing and sales teams to build compelling campaigns that drive results. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. The Demand Generation and Acquisition Specialist is expected to research, monitor, analyze, test, and continually refine all components of campaign lifecycles in order to optimize lead generation and overall brand presence.  


Responsibilities:
  • Build, manage and develop campaigns that drive interest in net2phone services.
  • Analyze and report results and make recommendations to continually improve metrics including click-through-rates, cost per lead, lead score, MQL, and close rates, present recommendations to the management team in a clear, logical, and compelling fashion.
  • Identify new strategies to ensure that the most effective platforms and media are incorporated into campaigns.
  • Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity.
  • Maintain knowledge of digital marketing best practices.
  • Maintain knowledge of net2phone’s offerings, direct and indirect selling strategies, partner program and offerings, industry/product solutions, customer applications, competitive product differences, and competitor marketing strategies.
  • Utilize Salesforce to create, monitor, and track report


    • EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS:
  • Bachelor’s Degree in marketing or related field
  • 5+ years of experience and proven results in developing effective digital marketing and demand/lead-gen campaigns
  • Highly accountable with the ability to handle multiple projects, manage competing priorities and workflows
  • Experience with marketing automation tools; HubSpot strongly preferred.
  • Exceptional written and communication skills
  • Strong analytical and research skills
  • Independent worker capable of managing multiple projects in parallel
  • Ability to work in a fast-paced environment
  • Marketing analytics and SEO experience


    • About us: IDT is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. IDT is an industry leader in prepaid communication, money transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20+ countries, and have over $1.5 billion in revenues.  Our flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDT's mission of enabling people to keep in touch and share resources with family and friends worldwide. Join us!