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Summary
The Marketing Specialist serves as a key member of the City's communications & marketing team. This position is responsible for the daily activities of the City’s social media, marketing, and promotional efforts for assigned City departments. This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, written communication & advertising.

Essential Duties and Responsibilities

• Assists in development and execution of group sales strategies and marketing efforts
• Implements social media strategies and campaigns to engage City residents
• Designs social media graphics, signage, flyers and other promotional materials to support City departments
• Develops monthly social media content calendars
• Updates content for websites, social media, and other communication channels
• Assists with content development & planning of various communications platforms
• Produces, edits, and optimizes social media videos, aligns content with organizational goals
• Serves as a department contact/liaison for City website(s) to ensure site content is current
• Assists assigned departments with advertising and social media posts for hiring
• Implements marketing and advertising plans for assigned departments
• Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image
• Collaborates with assigned departments to ensure that content communicated is relevant and timely
• Advises departments of potential concerns and opportunities in public engagement and marketing
• Provides marketing guidance and support to assigned departments in the promotion for special events, campaigns, services, and programs
• Oversees marketing projects within the project management tool to ensure deadlines are met
• Assists the Division Director in developing the annual advertising budget and supporting collateral
• Facilitates monthly marketing meetings, coordinates effective communication and strategic alignment among team members for impactful campaign planning and execution
• Stays current with industry trends and technology by attending trainings, conferences, and webinars
• Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals
• Collaborates with departments to ensure all marketing and communications is relevant, intentional, and strategic
• Assists Division Director with a variety of projects and other support
• Follows City policies, procedures, and safety guideline
• Performs other duties as assigned

 Minimum Qualifications

• Combination of education and experience equivalent to bachelor’s degree in Marketing, Advertising, Mass Communication, or related field

• Three (3) years of experience in marketing, content creation, newsletter writing, digital photography, videography, website design, social media platforms

 Preferred Qualifications

• Graphic design experience
• Demonstrated use of Adobe Creative Suite
• Municipal Government experience
• Photography & Videography experience 

Certificates, Licenses, Registrations

• Valid driver’s license