WHO WE ARE
When it comes to health, we’re always looking for ways
to push for better. It’s why we were founded in the first place. In 1957, our
founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health
by forgoing her own medicine to pay for her sick daughter’s prescription. He
knew there had to be a better way. So, he introduced North America’s first
prepaid drug plan, and GreenShield was born as a not-for-profit with a mission
to support better health for all Canadians.
We aren’t just a health and benefits company. We’re
the only not-for-profit social enterprise that brings worlds of coverage and
care together, all in one place.
We’re noble challengers, purposefully building a better
way and we need the best people to help us create a more holistic approach that
takes care of the mind and body.
Our mission is to create better health for all
Canadians, and we know that starts with our employees.
THE
ROLE IN A NUTSHELL
Base Salary: CAD $94,406.00 - 142,069.00
Reporting to the Marketing Director-Brand the Marketing Business Partner (Brand) will be responsible for:
• Strategic Leadership & Business Planning: Collaborate with cross-functional teams to understand the strategic priorities of the LOB. Develop comprehensive marketing strategies aligned with the LOB's growth objectives. Identify and leverage market trends, competitor analysis, and customer insights to drive strategic decision-making.
• Marketing Strategy and Execution: Create detailed marketing plans, including campaign objectives, target audiences, key messages, and channels. Oversee the implementation of marketing initiatives, ensuring alignment with brand guidelines
and strategic objectives. Monitor and analyze campaign performance, making data-driven recommendations for optimization.
• Integrated Communication Development: Development of positioning & go to market advertising strategy, briefing for creative development and production, media planning and consumer/customer promotions including all required tools
and collateral to achieve brand objectives for Insurance.
• Project Management: Act as the primary point of contact for assigned marketing projects, ensuring timely delivery and quality standards.
• Leadership: Foster strong working relationships with cross-functional teams, including sales, product, and communications. Collaborate with internal stakeholders to ensure marketing initiatives support overall business objectives.
• Insights & Reporting: Track KPIs and prepare performance reports for leadership, highlighting successes and opportunities for improvement. Leverage customer insights and market trends to inform campaign adjustments and future planning.
• Budget Management: Manage project-level budgets, ensuring efficient allocation and adherence to financial guidelines.
WHO WE'RE LOOKING FOR
• 5+ years of experience in marketing roles, preferably in health, insurance, or financial
services
• Strong project management skills with experience managing multi-channel campaigns.
• Excellent communication and collaboration skills; ability to work effectively in a matrixed
organization.
• Bachelor’s degree in Marketing, Business, or related field.
Skills & Abilities
• Strong knowledge of cross-function interdependencies, with the ability to influence
the internal network to drive results.
• Ability to synthesize multiple qualitative and quantitative inputs to deliver sound
and sustainable strategies.
• Ability to manage complex cross functional projects and integrate tightly with key
LOB partners to deliver compelling executions that ultimately will deliver ROI.
• Proven ability to deeply understand consumer needs, unearth new insights, and
translate learnings into successful new marketing initiatives.
• Strong business orientation with the ability to interpret business requirements and
translate those into actionable, practical, and measurable marketing strategies.
• Exceptional collaborator with confidence and integrity to earn confidence quickly.
• An entrepreneurial mindset with the rigor and discipline to build the business and
competencies that will allow us to stand out in the market.
• Creative problem solver who can adapt quickly in fast-changing environments.
THE CULTURE
We believe a career should be meaningful. Not just a
means to earn a living. Our culture is one where everyone's voice is heard and
valued. Because that’s what it takes
to create better health for all. We dare to challenge the status quo. And we’re
driven by people who have challenged theirs. We believe that your
workplace should empower you to be the best version of yourself. That’s why we provide a
place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are
critical to our overall success. Inclusivity makes us a stronger, smarter and
more informed organization. Being intentionally inclusive of diverse
backgrounds, perspectives and experiences will enhance our company culture to
positively impact how we support our communities. A career at GreenShield isn’t just about personal
achievements, it's about making a
difference together.
Here’s to Better Health for All!
A
FEW MORE DETAILS
Proficiency in English is required
for this position. As part of this role, you will be required to communicate
with colleagues or customers who use English as their primary language. By requiring English proficiency for this
position, we aim to ensure that our employees can excel in their roles,
collaborate, and communicate effectively, and contribute to the success of our
organization.
GS supports diversity, equity and
inclusion in our teams and communities, and we value the unique contributions
made by all. Even if your experience doesn’t align perfectly to every
requirement, we invite you to apply. We encourage applications from
all candidates and will accommodate needs under human rights legislation
throughout all stages of the recruitment and selection process. Please let us
know of any accommodation through [email protected]. Information received relating to
accommodation will be addressed confidentially.
Providing this information gives
GS consent to use your personal information to assess your suitability for
specific positions, future opportunities or for your personnel file. Your
résumé will be held in strict confidence and will be viewed only by the
Organization. Information may be stored outside of Canada and could be used for
aggregate statistical purposes (which uses no personal identification).
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.