The future of entertainment is interactive, and our marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
Join us at Electronic Arts, where your creativity powers the world's play. As our Esports Social Media Specialist, you will shape the future of Apex Legends Esports by building community, amplifying brand moments, and connecting fans worldwide. You will report to the Senior Brand Marketing Manager and work with us to deliver iconic experiences and grow our global audience.
Responsibilities:
You will lead real-time social media coverage for all live Apex Legends tournaments and broadcasts, ensuring timely, engaging, and on-brand content across X, Instagram, TikTok, YouTube, and Twitch.
You will coordinate with marketing, competitive operations, broadcast, and partnerships teams to identify deliverables and manage deadlines for online and offline ALGS events.
You will champion and evolve our social voice, maintaining consistency while adapting tone for different audiences and platforms to increase engagement.
You will analyze social performance data and present regular reports with actionable recommendations to improve content effectiveness and grow key metrics.
Required Qualifications:
3+ years of experience managing social media channels for a brand, team, or league, preferably within the gaming industry.
Experience covering live events with a deep understanding of esports ecosystems and gaming culture.
Fluency across major social media platforms, including X, Instagram, TikTok, YouTube, and Twitch.
Experience using data and insights to improve social audience growth and performance metrics.
#LI-Hybrid
Join us at Electronic Arts, where your creativity powers the world's play. As our Esports Social Media Specialist, you will shape the future of Apex Legends Esports by building community, amplifying brand moments, and connecting fans worldwide. You will report to the Senior Brand Marketing Manager and work with us to deliver iconic experiences and grow our global audience.
Responsibilities:
You will lead real-time social media coverage for all live Apex Legends tournaments and broadcasts, ensuring timely, engaging, and on-brand content across X, Instagram, TikTok, YouTube, and Twitch.
You will coordinate with marketing, competitive operations, broadcast, and partnerships teams to identify deliverables and manage deadlines for online and offline ALGS events.
You will champion and evolve our social voice, maintaining consistency while adapting tone for different audiences and platforms to increase engagement.
You will analyze social performance data and present regular reports with actionable recommendations to improve content effectiveness and grow key metrics.
Required Qualifications:
3+ years of experience managing social media channels for a brand, team, or league, preferably within the gaming industry.
Experience covering live events with a deep understanding of esports ecosystems and gaming culture.
Fluency across major social media platforms, including X, Instagram, TikTok, YouTube, and Twitch.
Experience using data and insights to improve social audience growth and performance metrics.
#LI-Hybrid