Marketing Coordinator – Latam
Locations: Panama or Costa Rica
Department: Marketing
About EF
At EF, we open the world through education. For over 50 years, our mission has been to give confidence and freedom to people of all ages, nationalities, and backgrounds. Join a dynamic, fun, and global team passionate about international education and cultural exchange.
Role Overview
We are seeking a creative, organized, and globally curious Marketing Coordinator to support our marketing efforts across Panama, Paraguay, Costa Rica, and the broader Latam region. This is an ideal opportunity for someone with approximately 1–2 years of marketing experience who is passionate about education, travel, and making an impact through creative communication.
Your Key Responsibilities:
- Social Media Management:
- Create, schedule, and publish compelling content on EF’s social media channels for Panama, Paraguay, Costa Rica, and Latam.
- Engage with followers and handle community management to foster a vibrant online community.
- Monitor, track, and report on social media performance using analytics tools; suggest improvements based on insights.
- Email Marketing:
- Implement and adapt email campaigns for each country based on an established posting schedule, in collaboration with the central support team.
- Track email performance and optimize content for higher engagement.
- Paid Digital Campaigns:
- Work closely with EF’s Zurich marketing team to coordinate and support the launch and maintenance of paid social and search campaigns for each country.
- Website Coordination:
- Ensure local websites are up-to-date, functional, free of bugs, and accurately reflect local promotions and offers.
- Offline Marketing & Events:
- Support and coordinate school visits, fairs, local partnership activations, influencer programs, and news features for EF in each country.
- Represent EF at external events and support logistical planning.
- Partnership & Influencer Outreach:
- Identify and propose new partnership opportunities with schools, universities, influencers, and relevant organizations in the region.
- Collaboration & Communication:
- Maintain strong communication with local, regional, and central teams, ensuring alignment of messaging and goals across all markets.
- Take initiative to share market insights and propose creative ideas in team discussions.
About You:
- 1–2 years of experience in marketing, communications, digital media, or a related field.
- Experience in education and/or travel is a plus.
- Hands-on skills with major social media platforms (Instagram, Facebook, TikTok), digital tools, and basic analytics.
- Positive, enthusiastic, and creative personality – ready to bring ideas to life!
- Highly organized, detail-oriented, and able to manage multiple projects at once.
- Comfortable using trendy digital and AI-enabled creative tools such as Canva, Storyblok, and similar platforms to support content creation and campaign execution.
- Strong teamwork, interpersonal, and communication skills; collaborative by nature.
- Ability to “think global, act local”: aware of global trends, but able to adapt strategies to local markets.
- Working proficiency in English required; native or fluent Spanish essential (written and spoken).
About Company
At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.
We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.
EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.
Company
Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.
Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.