Principal Function

The Design Specialist produces marketing materials for print and digital platforms under the supervision of the Graphic Designer. This entry-level role translates design direction into high-quality deliverables that support Conner Prairie's marketing and communications objectives.

Essential Duties and Responsibilities

Duties include, but are not limited to:

Design Production

• Produces print and digital materials, such as event collateral, brochures, flyers, digital display graphics, email templates, and visitor signage, under the direction of the Graphic Designer.
• Executes design concepts and layout revisions in line with Conner Prairie's brand standards and the Graphic Designer's vision.
• Prepares and packages files for print production, ensuring all specifications are met before submitting to vendors.
• Assists with coordinating and installing signage and displays as directed.
• Supports exhibition and in-gallery graphic needs in collaboration with the Graphic Designer and other staff.

Social Media & Digital Graphics

• Creates platform-formatted graphics for Instagram, Facebook, and other active channels, including feed posts, Stories, and Reels covers.
• Designs digital event flyers and promotional graphics for social distribution, adaptable for email and web use.
• Produces video support assets such as title cards, lower thirds, end cards, and graphic overlays for Reels and YouTube content.
• Designs thumbnails and cover images for video content across platforms.
• Develops and maintains branded templates for recurring content types such as event promos, program announcements, and seasonal campaigns.
• Resizes and adapts design assets for use across digital platforms and varying format requirements.
• Assists with basic photo editing and image retouching for marketing purposes.

Collaboration & Operations

• Collaborates with MarCom team members and other departments to fulfill design requests promptly.
• Maintains organized working files and assists with managing the digital asset library.
• Communicates proactively regarding project status, timelines, and production issues.
• Participates in team meetings and contributes ideas that support the department's creative output.

Supervisory Responsibilities: This job has no supervisory responsibilities.

Education and/or Experience

Associate's degree in Graphic Design, Visual Communications, or a closely related field required; Bachelor's degree preferred. An equivalent combination of education and demonstrated design experience will be considered.