Wholesale Lead Generator 

yumwoof is looking for a proactive and detail-oriented Wholesale Lead Generator to support our global B2B growth. This role is ideal for someone who enjoys research, outreach, and opening doors with the right retail partners across international markets.

We’re expanding quickly and need someone who can consistently identify and qualify high-quality wholesale leads. Building a strong top-of-funnel while working closely with sales to ensure a steady, well-structured pipeline.

Role Overview

This position is responsible for supporting the growth of yumwoof’s global wholesale business by identifying, qualifying, and initiating relationships with potential B2B partners. Working closely with the Head of Business Development, this role helps build a strong sales pipeline, supports international market expansion, and ensures a consistent flow of high-quality leads into the wholesale team..

Responsibilities 

• Identify and research potential wholesale partners across international markets
• Qualify leads based on store profile, brand fit, and commercial relevance
• Conduct initial outreach via phone, email, LinkedIn, and trade show follow-ups
• Build and maintain a structured and up-to-date lead database
• Track outreach, responses, and follow-ups in CRM tools or lead lists
• Follow up consistently to move leads from first contact to qualified interest
• Hand over warm, qualified leads to the wholesale or sales team
• Support market expansion initiatives with lead research and insights
• Collaborate closely with the Head of Business Development and sales team

Required Experience & Skills

• Experience in lead generation, sales support, or B2B outreach
• Comfortable conducting outreach via phone, email, and LinkedIn
• Strong written and verbal communication skills in English, additional languages are a plus
• Confident speaking with retailers and business owners
• Structured, reliable, and detail-oriented working style
• Comfortable working with CRM tools, spreadsheets, or lead databases
• Comfortable using AI tools to support research, outreach, and workflow efficiency
• Ability to manage follow-ups and priorities in a fast-paced environment
• Genuine interest in premium pet food, dog health, and purpose-driven consumer brands

Why Join Us

At yumwoof, we’re redefining pet wellness through science-backed, anti-inflammatory recipes made with real ingredients. As a Wholesale Lead Generator, your work will help introduce yumwoof to the right retail partners, support our wholesale growth, and ensure our products reach more pet parents through trusted stores worldwide.