Description

Develop and execute annual marketing and fundraising strategies in conjunction with other agency departments and the Development Committee for Thrive Alabama.

Requirements

Duties and Responsibilities

1.        Plan, coordinate, execute and assure implementation of strategies to develop donors and contributions in support of the organization’s $33M Capital Campaign by identifying campaign leadership, individuals and corporate prospects, developing and executing solicitation strategies and cultivation plans, and preparing financial reports.  

2.        Develop comprehensive fundraising and marketing plans and objectives in conjunction with the SLT with targeted goals, quantifiable outcomes, and timelines.

3.        Direct, plan and oversee the marketing strategies of the organization’s products and services including creating promotional and advertising videos; printed capital campaign materials, newsletters, annual report, advertising, and educational/service brochures; and electronic newsletters, blog, website, and social media.   Manage organization fundraising and awareness events, providing oversight to monitor expenditures, contracts, messaging, and revenue goals, and securing individuals and corporate sponsors.

4.        Lead branding efforts for all organization products, across all forms of media to maintain a cohesive and consistent brand identity.

5.        Establish unrestricted revenue goals with CEO and manage budget for marketing and event expenses.

6.        Supervise Corporate and Foundation Relations Specialist, Communications and Planned Giving Specialist and Graphic Designer  

7.        Work with Purchasing Specialist and architectural firm on developing interior design of new clinic including wayfinding signage, branding, and selection of colors, finishes, and furniture.

8.        Work with CEO to manage donor stewardship program to engender renewed and increased philanthropic commitments.

9.        Review the accuracy of the donor software files and maintain accurate campaign records: organizations, committee members, prospect evaluations, assignments, funds raised, goal percentage, and campaign progress.

10.     Manage end-of-year tax records for donors, ensuring that tax donation regulations are met.

11.     Monitor opportunities for grant/foundation request writing and review and edit all unrestricted corporate foundation grant requests.

12.     Monitor Thrive website and make regular updates of information/content found within

13.     Substitute for CEO for on-air TV interviews

14.     Conduct the Development Committee meeting with the Board committee chair and manage Fundraising and Event Committees, ensuring official minutes are submitted to the Thrive Board of Directors.

15.     Delegate duties and responsibilities

16.     Other duties as assigned.

Knowledge, Skills, and Abilities

1.        Ability to communicate effectively orally and in writing.

2.        Ability to write public relations (PR) and marketing communications.

3.        Ability to establish and maintain effective relationships with potential donors, Board members, and community leaders.

4.        Ability to work both autonomously and collaboratively.

5.        Ability to supervisor small staff and interns. To delegate duties to staff members.

6.        Knowledge of Adobe Creative Suite and Micro Office (specifically Excel)

7.        Knowledge of social media and web design and maintenance.

8.        Knowledge of the concepts and principles of infectious disease in adult HIV-positive patients.

Summary

Develop and execute annual marketing and fundraising strategies in conjunction with other Agency departments and the Development Committee for Thrive Alabama.