Social Media Strategist

Montana Knife Company

Location: [On-site in Missoula, Montana]

Job Type: Full-time

Salary: $65,000 to $100,000 per year, depending on experience + discretionary bonuses

Department: Marketing

Reports To: Chief Marketing Officer

About Montana Knife Company

Montana Knife Company is building more than premium American-made knives. We are building a movement around quality, grit, craftsmanship, and bringing American manufacturing back one knife at a time. We believe great products deserve great storytelling, and we are looking for someone obsessed with using social media to grow brand awareness, deepen community, and drive real business results.

Position Summary

Montana Knife Company is looking for an in-house Social Media Strategist to lead strategy, planning, execution, and performance across all major social platforms, including Facebook, Instagram, TikTok, Pinterest, X, and YouTube.

This is not a role for someone who simply wants to be on camera or chase vanity metrics. We are looking for someone deeply focused on growing engaged audiences, measuring what works, learning from the data, and repeating success at scale. The right candidate understands that social media is not just about likes or followers. It is about attracting new customers, building loyalty, strengthening the brand, and growing a community around American-made products.

This person will work closely with the CMO and the full content team to build posting calendars, shape platform strategy, measure performance, and turn insights into action.

Key Responsibilities

• Own social media strategy across Facebook, Instagram, TikTok, Pinterest, X, and YouTube

• Build and manage the social media calendar in close partnership with the CMO and content team

• Plan, schedule, publish, and optimize content across all social channels

• Develop platform-specific strategies that support brand growth, customer acquisition, community engagement, and revenue goals

• Measure performance across content, campaigns, platforms, and audience segments

• Identify high-performing content patterns and build repeatable systems to scale those wins

• Monitor engagement, comments, trends, and community feedback to strengthen audience connection

• Work closely with internal creative and content teams to align messaging, launches, campaigns, and brand priorities

• Translate marketing goals into social content plans that support product launches, brand campaigns, and customer growth

• Analyze social media data and regularly report on results, learnings, and recommendations

• Test new ideas, formats, hooks, captions, posting times, and platform approaches to improve outcomes

• Stay current on platform updates, audience behavior, and content trends while keeping the brand authentic

• Help ensure social media efforts drive meaningful growth, not just traffic or attention, but qualified customers and long-term brand fans

What Success Looks Like

• Growth in qualified audience across all key platforms

• Higher engagement from the right audience, not empty engagement farming

• Stronger conversion from social media into site traffic, customers, and community

• Clear performance reporting tied to goals and business impact

• Repeatable content systems that scale what works

• Strong collaboration with the CMO and content team

• Consistent execution across all active social channels

• Smarter decisions driven by testing, analytics, and measurable outcomes

Required Qualifications

• 3+ years of experience in social media, digital marketing, content strategy, or a related role

• Proven experience managing brand accounts across multiple social platforms

• Strong understanding of Facebook, Instagram, TikTok, Pinterest, X, and YouTube best practices

• Experience building and managing social media calendars and campaign plans

• Strong analytical mindset with the ability to measure performance and make data-driven decisions

• Experience using social insights, analytics, and reporting tools to evaluate content performance

• Excellent written communication and brand storytelling skills

• Highly organized with strong attention to detail and follow-through

• Ability to work cross-functionally with leadership, creative, and content teams

• Deep interest in audience growth, engagement, customer acquisition, and brand-building through social media

Preferred Qualifications

• Experience with consumer brands, e-commerce brands, outdoor brands, hunting brands, or lifestyle brands

• Experience growing social channels with a strong focus on performance and measurable business impact

• Familiarity with paid and organic coordination and social campaign strategy

• Experience turning content insights into repeatable playbooks and scalable growth systems

• Passion for American manufacturing, craftsmanship, the outdoors, and the MKC brand

Who You Are

• Obsessed with social media growth for the right reasons

• Competitive about results and curious about why content performs

• Analytical, creative, and highly accountable

• Comfortable moving fast while staying organized

• Focused on outcomes, not vanity

• Excited to help grow a brand with real meaning and a loyal customer base

Why Join Montana Knife Company

• Opportunity to help shape the voice and growth of a fast-growing American brand

• Direct collaboration with the CMO and content team

• A high-impact role with visibility across the company

• Opportunity to build systems, not just post content

• Meaningful work tied to craftsmanship, community, and American manufacturing