Posted 4d ago

Sr Analyst Marketing Research

@ Lennox International
Chennai, Tamil Nadu, India
OnsiteFull Time
Responsibilities:monitor market, analyze dynamics, deliver insights
Requirements Summary:5-7 years in market intelligence or strategy; MBA preferred; proficient in analytics/visualization; strong financial acumen; able to translate data into business insights; AI familiarity.
Technical Tools Mentioned:Power BI, Tableau, Qlik Sense, Excel
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Job Description

Core Responsibilities

 

  • Monitor, analyze, and interpret market, customer, and competitive dynamics to support strategic planning and decision-making.
  • Deliver ongoing competitive intelligence on HVACR peers, including product portfolios, pricing strategies, value propositions, business models, and go-to-market approaches.
  • Provide business inputs to help determine data flow from surveys, secondary sources through to visualization dashboards.
  • Develop executive-ready outputs, including dashboards, briefings, and strategic summaries tailored to leadership audiences.
  • Translate disparate data sources such as market research, financials, technical specifications, and third-party intelligence (quantitative and qualitative) to convert them into integrated, actionable insights.
  • Partner with cross-functional stakeholders to align intelligence outputs with business priorities and strategic questions.
  • Design, interpret, or synthesize research (primary and secondary) to evaluate customer needs, market trends, and emerging threats or opportunities.
  • Apply structured strategic frameworks (e.g., SWOT, PESTLE, Porter’s Five Forces) to assess market dynamics, competitive positioning, risks, and growth opportunities.
  • Maintain structured market and competitor intelligence repositories to support consistent, repeatable insight generation.
  • Stay current on industry trends, regulatory developments, technology shifts, and best practices in market and competitive intelligence.
  • Leverage AI to optimize work and derive insights
  •  5 to 7 years proven experience in market intelligence, competitive intelligence, strategy, or advisory roles, either in-house or within a consulting environment; MBA preferred.
  • Strong ability to synthesize large, complex datasets into clear, executive-ready insights and narratives.
  • Proficiency with analytics and visualization platforms such as Power BI, Qlik Sense, Tableau, or equivalent tools.
  • Solid financial acumen, including interpretation of P&L statements, balance sheets, and business performance drivers.
  • Ability to understand and contextualize technical product specifications and translate them into business and competitive implications.
  • Strong written and verbal communication skills, with experience delivering insights to senior stakeholders.
  • Familiarity with competitive databases, and internal knowledge systems.
  • Strong analytical judgment, structured and critical thinking, and problem-solving capability.
  • Understanding of AI tools and processes to aid research and analysis