Summary
A Physician Outreach Specialist (or Liaison) builds and nurtures relationships between healthcare organizations and referring physicians to increase patient referrals and drive revenue. They conduct on-site visits, deliver presentations on services, and analyze referral data to meet growth goals. This role requires strong communication, networking, and CRM skills.
Key Duties and Responsibilities
- Relationship Management: Develop, maintain, and strengthen relationships with physicians, practice managers, and staff to grow referral volume.
- Territory Planning: Identify target physicians and referral sources, implementing strategic plans to meet quarterly goals.
- Education & Marketing: Educate referring offices about services, procedures, and providers via in-person visits, events, and networking.
- Data Analysis & Reporting: Track outreach activity, analyze referral patterns, and document engagement in a CRM system to monitor progress.
- Problem Resolution: Act as the liaison to resolve issues between referring offices and the health system to ensure seamless patient care.
Education and Experience
- Experience: Typically requires experience in healthcare sales, business development, or clinical outreach.
- Education: An Associate’s degree is often required, while a Bachelor’s degree in healthcare administration, marketing, or a related field is preferred.
Essential Skills and Abilities
- Thrives in an unstructured, start-up environment.
- Self-starter that can work independently and collaboratively, prioritize tasks and has initiative and excitement to take on unfamiliar tasks.
- Advanced knowledge of word processing, graphic presentation and computer software related to specific tasks
- Demonstrated excellent computer and word processing skills with special emphasis on calendaring, presentation, and spreadsheet capabilities
- Working knowledge of company policies, procedures, and operations
- Excellent composition, grammar, and business language skills
- Excellent communication and interpersonal skills with the ability to effectively communicate with all levels of management, patients, and family members.
- Creative, flexible, well organized, resourceful, and detail-oriented
- Excellent judgment in handling confidential and sensitive information
- Ability to work independently, set priorities and handle multiple tasks with a high level of efficiency
- Establishing and maintaining cooperative working relationships with others
- Ability to work across locations and time zones
Core Competencies
- Instills trust
- Customer focus
- Manages ambiguity
- Collaborates
- Drives results