This is a remote position.

• Currently ~80–90% of creatives are AI-based.
  
• This creates:
  
• Potential sustainability risks (platform rejections, fatigue).
  
• Weaker brand trust and recognition.
  
• UGC pipeline is manual and limited (no systems, tools, or scale).
  

• Build a scalable UGC pipeline (creators, influencers, affiliates).
  
• Improve and manage current UGC workflow (UGC coordinator reports into this role).
  
• Transition sourcing from manual outreach → tool-driven / systemized approach.
  
• Develop a reliable creator network for consistent content output.
  
• Coordinate with CS team to ensure fast script → creator → asset turnaround.
  
• Ensure UGC content is:
  
• Aligned with performance angles.
  
• Usable for paid ads (not just organic content).
  
• Increase speed of execution (faster turnaround from concept to asset).
  
• Work with media buyers + CS to feed high-performing UGC into paid channels.
  
• Test different creator types, formats, and hooks for scalability.
  

• Strong experience in UGC, influencer marketing, or affiliate systems.
  
• Familiar with creator sourcing tools, CRMs, or automation workflows.
  
• Understands how to produce UGC that converts (direct response, not just aesthetic).
  
• Experience managing creator relationships and deliverables at scale.
  
• Ability to build and optimize systems, not just execute manually.
  
• Strong sense of content quality, hooks, and messaging.
  
• Comfortable working cross-functionally with CS and media buying teams.
  
• Bonus: Experience in affiliate programs or PR partnerships.
  

• Balances AI-heavy creative output.
  
• Improves brand trust and authenticity.
  
• Increases creative volume and speed.
  
• Directly contributes to better ad performance and scalable spend.