Posted 1y ago

Partnership Development and SNS Marketing - Digital Acquisition Marketing Executive

@ American Express
Tokyo, /, Japan
HybridFull Time
Responsibilities:Partnership management, Campaign management, Social media
Requirements Summary:Experienced in digital acquisition, digital marketing, and partnership management; strong Japanese/English communication; highly analytical and data driven; customer oriented; proficient in MS Office and presentation tools.
Technical Tools Mentioned:MS Office, Excel, PowerPoint, Digital Marketing Tools
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Job Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

New Partnership Development and SNS Marketing - Digital Acquisition Marketing Executive

 

Our division is responsible to develop new card member acquisition strategies in individual and corporate market. Especially the candidate has to manage and drive external advertisement in digital marketing and partnership development.

This position can manage all the marketing process (strategy planning, campaign and promotion creation, execution and analysis, creative production, budget management, vendor management) as an owner position.

This position needs high sense of responsibility and speed, and high communication skill due to managing huge amount of budget, negotiating internal and external stakeholder like global team members and outside advertising agencies.

In order to achieve the goal, result oriented with improving marketing skill, analytical & logical thinking and customer-oriented mind are critical.

 

Primary responsibilities include:

Partnership Management

American Express contracts with many partners to acquire prospective customers through the partnership. The candidate will be responsible for new partnership management to acquire new prospective customers.

Analyze the market environment, make the best proposals not only to American Express but also to our partners and customers, and create a scheme to acquire both consumer and business customers.

The candidate will also maintain the relationship with partners, including the negotiation of acquisition plan and campaign and the contract renewal. Also, the candidate will implement PDCA cycle (Planning the partnership acquisition plan, negotiating/managing partners, tracking the performance, reporting the result to leader and reviewing/replanning new campaign in order to maximize ROI perspective.)

 

New Partnership example(Acquisition Campaign):

Seibu Lions: https://www.americanexpress.com/ja-jp/credit-cards/campaigns/seibu-lions/

GLAY: https://glay-30th-anniv-pj.com/

Kawasaki Brave Thunders: https://www.americanexpress.com/ja-jp/credit-cards/campaigns/kawasaki-bravethunders/cons/

Social Media Advertisement Management

Social media marketing is the key to grow our business of digital acquisition. The candidate will develop new social media promotion for digital acquisition, including planning, managing media agency / influencer, negotiating partners to develop original contents in their spaces, reviewing the result and optimizing budget allocation.

 

Qualifications:

(Required)

Experienced in digital acquisition

Knowledge of digital marketing

Experienced creative production

Experienced promotion and planning

Excellent oral and written communication in Japanese/English

Strong communication skills

Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously

Proficiency in MS Office, notably Excel and PowerPoint

Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair

Customer oriented mind

(Preferable)

Knowledge with business credit card industry or financial industry

Qualifications

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • Support for financial-well-being and retirement 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • Generous paid parental leave policies (depending on your location) 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


About Company

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Joining Amex Tech means discovering and shaping your contribution to something big. Here, you can work alongside talented tech teams and build a unique career with the Powerful Backing of American Express. With a range of opportunities to work with the latest technologies, and a commitment to back the broader engineering community through open source, our mission is to power your success. Because Amex Tech is powered by our technology, our culture, and our colleagues.

The objective of the Tech Control Management Risk ID, Assessment, Testing and Reporting team is to identify, assess, mitigate, and report on Operational Risk within BU processes for Tech Control Management to ensure adherence to regulatory standards, Amex policy and enhance the BU's resilience through managing a clear methodology of inherent and residual risk.

Tech Control Management is looking for a Manager of Risk ID, Assessment, Testing & Reporting focused on ensuring control management is embedded in the day-to-day operations of our organization. This role involves extensive collaboration with multiple partners across numerous business units, functional areas, and geographies.

Company

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.