About the Department

The Admissions Counselor is an entry-level position in the Office of Admissions that oversees a general caseload of applications, and plays a critical role in guiding prospective students from inquiry to enrollment, shaping a holistic and personalized admissions experience for qualified students who would benefit from matriculation at the Pratt Institute. The position works closely with the Director of Admissions to design and deliver a wide range of recruitment and enrollment services.

As an essential member of the admissions team, the Admissions Counselor will manage a specific applicant pool, build relationships with students, families, and key stakeholders, conduct portfolio reviews, ensure seamless communication throughout the admissions process, and represent Pratt Institute at a wide range of events on campus and on digital platforms. The Counselor will maintain in-depth knowledge of the curriculum, facilities, faculty and alumni for each program. The ideal candidate is personable, self-motivated, and culturally sensitive, with an appreciation for the arts and strong organizational skills. The role requires a solution-oriented mindset, adaptability, and ability to learn data management, admissions systems, and educational trends.

Position Duties

• Student Advising, Support, and Relationship Building:
  • Provide personalized, proactive guidance to prospective students throughout the admissions process
  • Serve as the primary point of contact fielding communication to and from students, parents, and educators via phone, text, and email
  • Answer questions and help prospective students understand eligibility requirements, admission policies, and their path to enrollment
  • Maintain a strong understanding and accurate account of information about the academic programs, student services, financial aid processes, and the Pratt community
  • Maintain multiple points of contact with students throughout the enrollment process to foster a sense of community and trust
  • Participate in the decision-making process through advocating for students in the applicant pool, and by collaborating with admissions leadership
  • Assist deposited applicants with the process of enrollment and the completion of required forms 
  • Serve as a liaison for the student with offices across campus including: student financial services, residential life, academic advisement, health services, academic support services, and the registrar
  • Develop cultural awareness to advise students with empathy and understanding cultural nuances

• Application Management:
  • Manage and process student applications with keen attention to detail
  • Review application materials, credentials, and portfolios to determine eligibility for admission and scholarship in collaboration with admissions leadership
  • Maintain proficiency in global educational systems to accurately evaluate international and domestic documentation
  • Utilize CRM systems and databases to track student interactions and application statuses
  • Maintain accurate and current inquiry and applicant records in Admissions databases and CRM
  • Analyze data to make informed decisions on recruitment strategies and applicant pool management
  • Stay current on industry trends and best practices of the profession of college admission counseling 
• Recruitment:
  • Propose and execute recruitment plans based on internal and external data and trends, representing the institution at college fairs, high schools, and community events, in-person and/or virtual in alignment with the Institute’s strategic goals
  • Adjust travel plans as needed to meet recruitment goals and changes in regional needs
  • Occasional domestic and international travel may be required
  • Develop and maintain close working relationships with key secondary school constituents
• Event Planning, execution, and media engagement:
  • Assist in the planning and execution of on-campus and virtual events, such as open houses, portfolio reviews, information sessions, admitted student days, etc.
  • Collaborate with the social media team to ensure prospective students are engaged through various platforms
  • Participate in promoting events, deadlines, and general admissions information
  • Speak publicly, mingle, and engage with individuals and groups during in-person and virtual events, campus tours, and meetings
  • Assist with office-wide projects as assigned, including but not limited to the yearly admissions gallery show 
• Professional Development:
  • Commit to consistent training to stay proficient in the institute’s degree programs, admissions requirements, policies, and technology systems
  • Keep up to date with industry trends and best practices to remain competitive in the higher education space
  • Support the training and mentoring of student ambassadors
• Other duties as assigned by supervisor

Minimum Qualifications

• Bachelor’s degree from a four-year accredited institution
• Excellent written and oral communication skills
• Proficient in or willingness to learn various databases and CRM systems
• Ability to think critically, analyze information, and make actionable recommendations
• Willingness and ability to contribute to a positive work environment fostering appropriate level of candor, respect, team collaboration, solutions-first focus
• Detail-oriented with strong organizational and time-management skills
• Self-motivated with the ability to prioritize and manage multiple projects simultaneously
• Cultural sensitivity and ability to engage with diverse populations
• Appreciation for the arts and curiosity to understand the institution's mission and creative disciplines. Interest in supporting the goals of higher education and the mission of Pratt Institute
• Ability and willingness to travel domestically and internationally
• Valid driver’s license
• Ability to support occasional evening and weekend events

Preferred Qualifications

• Valid passport
• Good sense of humor

**For consideration, please submit your resume and cover letter. If moved forward in the interview process, professional references will be requested. 

Other Qualifications

Note: This role requires flexibility in travel, work hours, and tasks based on the dynamic nature of student recruitment and admissions events.