• Develop short and long-term sales strategies to ensure effective client services and achievement of maximum sales and digital sales revenues.
• Monitor and modify sales strategies to ensure viability in the constantly changing marketplace.
• Effectively lead, develop, train, cross-train and motivate the sales and support staff.
• Organize sales department and develop sales procedures, including sales contract forms, commission/incentive, and pricing/inventory procedures that garner maximum revenue in current market conditions.
• Develop creative and special concepts, promotions and programs to maximize revenue.
• Establish individual annual sales goals for team members, with quarterly benchmarks.
• Manage major sales presentations and client relationships to aid in the business close and/or visibility in the market.
• Provide continual flow of station and community information to all AE 's, sales representatives, and national agencies.
• Provide input to the Vice President/General Manager regarding programming decisions related to sales performance.
• Collaborate with KOB leadership on initiatives.
• Travel to Roswell and Farmington regularly and to Albuquerque as needed.