Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. 

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. 

Position Summary

TP-Link is seeking a hands-on, detail-oriented E-Commerce Shopify/D2B Marketing Specialist to support the execution and maintenance of our Shopify storefront and D2B (Direct-to-Business) platform.

This role is execution-focused and platform-based. The primary responsibility is managing and maintaining product listings, catalog structure, and merchandising updates within Shopify, along with supporting campaign implementation in Klaviyo.

This position does not own paid media strategy, traffic acquisition, or advertising spend. Instead, it focuses on accurate storefront execution, catalog integrity, and cross-functional implementation of approved marketing initiatives.

Key Responsibilities

D2B Platform Support

• Maintain product and pricing accuracy across the D2B portal
• Implement approved updates for promotions, product bundles, and business-facing campaigns
• Coordinate with sales and operations teams to ensure alignment

Klaviyo Campaign Execution

• Build and deploy email campaigns in Klaviyo based on approved creative and content

• Update product blocks, links, and segmentation lists as directed
• Ensure alignment between email campaigns and storefront merchandising

Shopify Catalog & Storefront Execution

• Create, update, and maintain product listings including descriptions, specifications, pricing, variants, tags, and imagery
• Manage catalog organization, collections, and product categorization
• Implement merchandising updates, promotional changes, and product launches within Shopify
• Ensure accuracy and consistency across all product pages
• Troubleshoot listing and display issues within the Shopify admin portal

Cross-Functional Collaboration

• Execute storefront updates based on direction from marketing, product, and leadership teams
• Maintain documentation of product changes and promotional updates
• Support rapid updates in a fast-paced, scaling environment

What This Role Is Not

• Not a paid media or advertising management role
• Not responsible for driving traffic, SEO strategy, or managing ad spend
• Not a senior-level growth marketing position

This is a platform execution role critical to maintaining and optimizing our Shopify and D2B storefront operations.