Posted 1w ago

Group Sales Specialist

@ Great Escape
Queensbury, New York, United States
$62k/yrOnsiteFull Time
Responsibilities:Prospect clients, Manage pipeline, Coordinate events
Requirements Summary:Bachelor's degree or equivalent; 3-5+ years in sales in hospitality/event sales; CRM experience; strong communication and relationship-building; flexible hours.
Technical Tools Mentioned:Salesforce, Microsoft Office
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Job Description

Position Overview

At Enchanted Parks, we create places where every visit becomes a lasting memory. From thrilling rides to immersive water attractions and unique resort experiences, our destinations bring together excitement, connection, and tradition for families and guests.


As a Group Sales Specialist, you will play a key role in driving attendance and revenue by securing and managing group events at the park. This high-energy, guest-focused role is responsible for building relationships with corporate clients, schools, youth organizations, and community groups, creating memorable experiences through customized packages and seamless event coordination. You'll serve as both a sales professional and brand ambassador, ensuring every group visit delivers exceptional value and excitement. If you thrive in a fast-paced environment and enjoy connecting people with unforgettable experiences, this role is for you.


Key Responsibilities:

  • Fuel the Fun-Drive Group & Event Sales Proactively identify, prospect, and secure bookings across corporate clients, schools, youth organizations, sports teams, and large group outings-keeping the park full of energy and excitement.
  • Create Unforgettable Group Experiences Design and sell customized packages that combine park admission with catered meals, reserved seating, private spaces, and exclusive perks tailored to each group's goals and budget.
  • Own the Client Experience from Start to Finish Serve as the primary contact for clients, guiding them from initial inquiry through event execution-delivering seamless, high-touch service every step of the way.
  • Win Big with Corporate Events & Park Buyouts Lead the sales process for corporate outings, team-building events, and full or partial park buyouts, crafting memorable large-scale experiences that stand out.
  • Deliver High-Impact Presentations Engage decision-makers through dynamic presentations (in-person and virtual), showcasing the park's attractions, event capabilities, and value-driven group offerings.
  • Collaborate to Execute Flawless Events Partner with internal teams-including food & beverage, operations, and guest services-to coordinate logistics and ensure every group visit runs smoothly.
  • Drive Revenue Through Strategic Selling Meet and exceed sales targets by building a strong pipeline, closing new business, and upselling enhancements such as catering packages, VIP seating, and premium experiences.
  • Stay Organized Behind the Scenes Maintain accurate records of leads, contracts, bookings, and communications in CRM systems, ensuring timely follow-ups, billing, and documentation.
  • Promote What's New & Exciting Stay current on seasonal events, new attractions, and promotions to position the park as a must-visit destination for groups and corporate clients.
  • Be Present When It Matters Most Provide on-site or on-call support during key events to ensure client satisfaction and quickly resolve any issues.
  • Turn Great Events into Repeat Business Build lasting relationships by gathering feedback, delivering exceptional experiences, and securing future bookings year after year.

Compensation: $62,400 plus commission structure


Qualifications

  • Bachelor's degree in Business, Marketing, Hospitality, Communications, or related field (or equivalent experience)
  • 3-5+ years of experience in sales, preferably in hospitality, entertainment, tourism, or event sales
  • Proven track record of meeting or exceeding sales targets and revenue goals
  • Experience in corporate sales, group sales, or event planning, including buyouts, meetings, and catered events
  • Strong prospecting and business development skills, with the ability to generate new leads and build a robust sales pipeline
  • Excellent communication, negotiation, and presentation skills with the ability to influence decision-makers
  • Strong relationship-building skills and a customer-first mindset focused on delivering exceptional client experiences
  • Highly organized with the ability to manage multiple accounts, timelines, and event details simultaneously
  • Experience using CRM systems (e.g., Salesforce or similar) and Microsoft Office Suite
  • Ability to collaborate cross-functionally with operations, catering, and marketing teams to execute successful events
  • Strong attention to detail and problem-solving skills, with the ability to adapt in a fast-paced environment
  • Availability to work flexible hours, including evenings, weekends, and holidays as needed for client events and park operations

Performance Metrics

  • Revenue Generation 馃挵 Total group sales revenue vs. target; growth in year-over-year revenue
  • New Business Development 馃殌 Number of new corporate accounts secured; pipeline growth and prospecting activity
  • Booking Volume & Conversion 馃搱 Number of events/bookings closed; lead-to-sale conversion rate
  • Event Attendance & Utilization 馃帯 Total group attendance driven; success in filling capacity for key dates and time periods

Why Join Enchanted Parks

At Enchanted Parks, you're not just marketing a destination-you're helping create the moments guests remember for a lifetime. This is an opportunity to lead with impact, inspire teams, and shape the future of a growing collection of parks and resorts.