Posted 1mo ago

Marketing Operations Specialist

@ JM Test Systems
Baton Rouge, Louisiana, United States
OnsiteFull Time
Responsibilities:Coordinate events, Manage social, Maintain branding
Requirements Summary:Coordinate marketing events, manage social media, support marketing operations, ensure brand consistency; requires high school diploma and strong organization.
Technical Tools Mentioned:Microsoft Office, Google Analytics, Social Media Platforms, SEO Tools, Marketing Automation
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Job Description

JM Test Systems is seeking a Marketing Operations Specialist
to support marketing initiatives that drive brand awareness, lead generation,
and customer engagement. This role is responsible for coordinating marketing
events, managing social media, supporting marketing operations, and ensuring
brand consistency across all marketing materials.

The ideal candidate is highly organized, creative,
data-driven, and comfortable managing multiple projects in a fast-paced
environment.

Key Responsibilities

Event & Lead Generation Support

  • Coordinate
    and manage company participation in tradeshows and marketing events
  • Assist
    with event planning, logistics, and vendor coordination
  • Track
    event budgets, KPIs, and ROI
  • Support
    pre-event, during-event, and post-event marketing activities
  • Assist
    with lead capture and post-event lead nurturing campaigns
  • Provide
    attendee support and event communication

Social Media & Digital Engagement

  • Manage
    company social media channels
  • Develop
    engaging content including copy, graphics, and posts
  • Analyze
    engagement metrics and performance
  • Maintain
    consistent brand voice and messaging
  • Identify
    and implement new social media trends and best practices

Marketing Operations & Brand Management

  • Manage
    marketing collateral and promotional items (SWAG)
  • Maintain
    inventory, coordinate purchasing, and track budgets
  • Ensure
    brand consistency across marketing materials
  • Coordinate
    with graphic designers on marketing assets such as:
    • Social
      media graphics
    • Email
      newsletters
    • Sales
      materials and flyers


  • Maintain
    and update printed marketing materials
  • Coordinate
    with external print vendors

Content & Marketing Initiatives

  • Manage
    company marketing publications such as newsletters
  • Support
    marketing campaigns and internal initiatives
  • Assist
    with tracking marketing data and analytics

Qualifications

Education

  • High
    school diploma or equivalent required

Experience & Skills

  • Strong
    organizational and multitasking skills
  • Excellent
    written and verbal communication
  • Ability
    to manage multiple projects simultaneously
  • Experience
    with social media platforms and marketing content creation
  • Strong
    analytical mindset with ability to interpret marketing data
  • Comfortable
    collaborating with multiple internal teams
  • Proficiency
    in Microsoft Office

Preferred

  • Experience
    with Google analytics or digital marketing tools
  • Knowledge
    of SEO, content marketing, or paid advertising
  • Experience
    supporting marketing events or tradeshows

Work Environment

This position requires regular computer use and coordination
with various departments across the organization. The role may involve
occasional movement between departments and assisting with marketing logistics.

About JM Test Systems

JM Test Systems is a leading provider of calibration,
repair, and testing services for electronic test equipment. We are committed to
delivering reliable, accurate service while continuously improving the quality
of our processes and customer experience.

JM Test Systems is proud to be an Equal Opportunity Employer.


Please visit our careers page to see more job opportunities.