Posted 4mo ago

Digital Group Marketing Manager Schwarzkopf and Shiseido Professional

@ Henkel
Tokyo, Tokyo, Japan
HybridFull Time
Responsibilities:Leading strategy, Managing campaigns, Coaching team
Requirements Summary:8+ years in digital, brand, or product marketing; native Japanese and strong English; analytical, communicative, and collaborative; strong leadership.
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Job Description

About this Position

We are looking for a strategic and agile
Digital Group Marketing Manager to lead the planning and execution of our
digital marketing strategy. This role plays a critical part in driving brand
content, media performance, and digital transformation, with strong visibility
across regional and global markets. 

What you´ll do

Digital Strategy
& Transformation

  • Develop and lead
    comprehensive digital strategies aligned with brand and business
    objectives
  • Drive digital
    transformation by embedding an agile, test-and-learn mindset across the
    team
  • Leverage innovation,
    disruptive thinking, and analytics to optimize marketing effectiveness
  • Identify key digital
    trends and consumer behavior insights to stay ahead of the curve

Campaign Planning
& Execution

  • Lead the end-to-end
    planning and execution of digital campaigns across channels
  • Oversee paid media
    performance, content management, and digital asset delivery
  • Collaborate closely
    with cross-functional and agency teams to ensure campaign excellence and
    ROI
  • Continuously refine
    media and content strategy based on performance data

Communication &
Team Leadership

  • Manage, coach, and
    develop the digital marketing team
  • Act as a key liaison
    between global, regional, and local stakeholders
  • Facilitate strong
    internal collaboration to ensure alignment and efficiency across teams

Other
Responsibilities

  • Support broader
    marketing initiatives and contribute to organizational growth
  • Drive operational
    excellence and process improvements within the digital function

What makes you a good fit

  • Minimum 8 years of relevant experience in digital, brand, or product marketing - ideally in B2C sectors such as FMCG or beauty
  • Native Japanese language proficiency and strong working-level English required
  • Excellent analytical, communication, and collaboration skills, with the ability to work effectively across diverse functions and geographies
  • Strong leadership experience, with the ability to guide the team to the next level of success  

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Retirement Pension Plan (Corporate DC and CB composition)
  • Sick Leave
  • Group Term Life Insurance
  • Supplementary Workers' Accident Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.