Role Title: Growth Marketing Manager (B2B Services)

Role Purpose:

The Growth Marketing Manager is responsible for building and scaling a demand generation engine to drive qualified pipeline and measurable business growth. This is a hands-on, execution-focused individual contributor role operating within a broader team, collaborating closely with sales, product, and leadership stakeholders while maintaining full ownership of marketing execution and outcomes.

1. Demand Generation & Campaign Execution

• Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, light paid media)

• Support outbound sales efforts with targeted campaigns and messaging

• Execute lead generation initiatives for SMB and healthcare segments

• Rapidly test, iterate, and scale campaigns based on performance data

2. Content Engine Development

• Develop consistent content output (LinkedIn, email, website)

• Create high-impact assets: case studies, insights, industry POV content

• Maintain website content including campaign landing pages

• Repurpose content for multiple formats (ads, outbound messaging, email campaigns)

• Develop sales enablement materials such as one-pagers, presentations, flyers

3. AI-Enabled Marketing Execution

• Leverage AI tools to accelerate content creation, campaign execution, and reporting

• Build scalable, repeatable workflows for marketing processes

• Continuously explore new AI and automation tools to enhance efficiency and effectiveness

4. Marketing–Sales Alignment

• Partner with sales and product teams to align campaigns with revenue priorities

• Improve outbound conversion through enhanced messaging and content

• Contribute to pipeline growth through high-quality lead generation and engagement

5. Performance Tracking & Optimization

• Track key metrics: leads generated, campaign performance, pipeline contribution

• Continuously optimize campaigns based on insights and data

• Drive measurable improvements in marketing efficiency and output

Success Measures (First 6 Months)

• Launch 3–5 scalable, repeatable campaigns

• Establish consistent weekly content cadence (LinkedIn + email)

• Achieve measurable increase in qualified leads per month

• Demonstrate clear contribution to pipeline growth

Experience & Qualifications Required:

• 5+ years in B2B marketing, demand generation, or growth marketing

• Experience with LinkedIn marketing and B2B content creation

• Familiarity with email marketing and light paid media (LinkedIn, Meta)

• Hands-on experience managing website content and landing pages

• Strong execution mindset with the ability to launch and iterate quickly

• Practical experience using AI tools to enhance marketing productivity

Preferred:

• Experience supporting outbound sales teams

• Experience in professional services (finance, accounting, healthcare)

• Familiarity with CRM platforms (HubSpot, Zoho, etc.)

Open to candidates across Pakistan: Islamabad, Karachi, Lahore