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Posted 3d ago

Lead - Programming Strategy and Research, Channel SET (3105)

@ Sony Pictures Entertainment
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Mumbai, Maharashtra, India
HybridFull Time
Responsibilities:Providing insights, Engaging stakeholders, Market analysis
Requirements Summary:Lead role focusing on programming strategy, research, and channel SET insights; engage stakeholders; analyze consumer behavior and market trends.
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Career Opportunities: Lead - Programming Strategy and Research, Channel SET (3105)

Requisition ID 3105 - Posted  - Channel SET (0004) - 1003









































 

This role is primarily responsible for:

 

  1. Providing clear actionable insights to programming, OAP & marketing for either reach or TSV impact and efficiently drive engagement with various stakeholders

 

  1. Efficiently driving engagement with various stakeholders based on consumer speak findings

 

  1. Understanding of consumer behaviour and market analysis:
  • Prepare strategic presentation on a timely basis with sharp and actionable insights.
  • Design strategy for festivals, big ticket events to help cushion the impact of these events on the channel performance.
  • Sharp and actionable insights that can help drive viewership for new show launches on channel.
  • Identify the right audience set and markets for shows and channel.
  • Provide qualitative feedback on show narrations and latest tracks.
  • Incorporate competitive learnings to enrich storytelling on the channel.
  • Recommend & drive consumer speak projects to aid stretch of story, tracks, characters etc.
  • Recommend & drive initiate strategic consumer speak projects to help enrich insights for channel & category.
  • Identify and educate stakeholders on new emerging trends amongst consumers

Competencies

1. Educational qualification/Certifications
2. Relevant corporate exposure
3. Relevant understanding of the industry & business
4. Career Track Record/Stability
5. Functional Competencies
6. Takes Initiative/ Energizes others with his/her passion
7. Proactively seeks newer and better ways of operating
8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles
9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in
10. Takes responsibility for failures and learns from them/Suggests improvements
11. Is comfortable taking hard calls and making decisions for own area
12. Empowers the team and supports new ideas and data
13. Requires minimal supervision and direction
14. Is a strong team player, owns & celebrates success of the team or a team member
15. Strives for excellence as an individual and as a team member
16. Has good relationship building skills/ interpersonal & communication skills
17. Anticipates & proactively drives change
18. Challenges status quo & pushes persistently for change, simplification & speed
19. Is respected & inspires respect
20. Is a willing listener/Frequently leverages others ideas to improve own work area
21. Operates with unyielding Integrity
22. Collaborates with others in an open and transparent manner
23. Does not hesitate to give timely and honest feedback









 




































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Requisition ID 3105 - Posted  - Channel SET (0004) - 1003

This role is primarily responsible for:

 

  1. Providing clear actionable insights to programming, OAP & marketing for either reach or TSV impact and efficiently drive engagement with various stakeholders

 

  1. Efficiently driving engagement with various stakeholders based on consumer speak findings

 

  1. Understanding of consumer behaviour and market analysis:
  • Prepare strategic presentation on a timely basis with sharp and actionable insights.
  • Design strategy for festivals, big ticket events to help cushion the impact of these events on the channel performance.
  • Sharp and actionable insights that can help drive viewership for new show launches on channel.
  • Identify the right audience set and markets for shows and channel.
  • Provide qualitative feedback on show narrations and latest tracks.
  • Incorporate competitive learnings to enrich storytelling on the channel.
  • Recommend & drive consumer speak projects to aid stretch of story, tracks, characters etc.
  • Recommend & drive initiate strategic consumer speak projects to help enrich insights for channel & category.
  • Identify and educate stakeholders on new emerging trends amongst consumers

Competencies

1. Educational qualification/Certifications
2. Relevant corporate exposure
3. Relevant understanding of the industry & business
4. Career Track Record/Stability
5. Functional Competencies
6. Takes Initiative/ Energizes others with his/her passion
7. Proactively seeks newer and better ways of operating
8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles
9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in
10. Takes responsibility for failures and learns from them/Suggests improvements
11. Is comfortable taking hard calls and making decisions for own area
12. Empowers the team and supports new ideas and data
13. Requires minimal supervision and direction
14. Is a strong team player, owns & celebrates success of the team or a team member
15. Strives for excellence as an individual and as a team member
16. Has good relationship building skills/ interpersonal & communication skills
17. Anticipates & proactively drives change
18. Challenges status quo & pushes persistently for change, simplification & speed
19. Is respected & inspires respect
20. Is a willing listener/Frequently leverages others ideas to improve own work area
21. Operates with unyielding Integrity
22. Collaborates with others in an open and transparent manner
23. Does not hesitate to give timely and honest feedback


Email this job to a friend
 
The job has been sent to
 
The job has been sent to

This role is primarily responsible for:

 

  1. Providing clear actionable insights to programming, OAP & marketing for either reach or TSV impact and efficiently drive engagement with various stakeholders

 

  1. Efficiently driving engagement with various stakeholders based on consumer speak findings

 

  1. Understanding of consumer behaviour and market analysis:
  • Prepare strategic presentation on a timely basis with sharp and actionable insights.
  • Design strategy for festivals, big ticket events to help cushion the impact of these events on the channel performance.
  • Sharp and actionable insights that can help drive viewership for new show launches on channel.
  • Identify the right audience set and markets for shows and channel.
  • Provide qualitative feedback on show narrations and latest tracks.
  • Incorporate competitive learnings to enrich storytelling on the channel.
  • Recommend & drive consumer speak projects to aid stretch of story, tracks, characters etc.
  • Recommend & drive initiate strategic consumer speak projects to help enrich insights for channel & category.
  • Identify and educate stakeholders on new emerging trends amongst consumers

Competencies

1. Educational qualification/Certifications
2. Relevant corporate exposure
3. Relevant understanding of the industry & business
4. Career Track Record/Stability
5. Functional Competencies
6. Takes Initiative/ Energizes others with his/her passion
7. Proactively seeks newer and better ways of operating
8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles
9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in
10. Takes responsibility for failures and learns from them/Suggests improvements
11. Is comfortable taking hard calls and making decisions for own area
12. Empowers the team and supports new ideas and data
13. Requires minimal supervision and direction
14. Is a strong team player, owns & celebrates success of the team or a team member
15. Strives for excellence as an individual and as a team member
16. Has good relationship building skills/ interpersonal & communication skills
17. Anticipates & proactively drives change
18. Challenges status quo & pushes persistently for change, simplification & speed
19. Is respected & inspires respect
20. Is a willing listener/Frequently leverages others ideas to improve own work area
21. Operates with unyielding Integrity
22. Collaborates with others in an open and transparent manner
23. Does not hesitate to give timely and honest feedback