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Posted 2mo ago

SEO Lead - Growth & Performance (WordPress Focus)

@ Geeks on Site
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Nicaragua
RemoteFull Time
Responsibilities:lead SEO, drive ROI, mentor team
Requirements Summary:3+ years in growth-focused SEO; proven ROI-driven growth; strong WordPress experience; technical SEO, on-page optimization, keyword strategy, link building, conversion alignment; leadership and mentoring; strong analytics.
Technical Tools Mentioned:WordPress, Google Analytics, Google Search Console, Ahrefs, Semrush
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Job Description

About us

The Otte Polo Group is a U.S.-based portfolio of service companies operating across technical support, customer experience, and third-party logistics. Our brands include Geeks on Site, Responsive Answering Service, and Phase V Fulfillment.

Our teams operate across the United States and globally, leveraging a distributed workforce to combine people, process, and technology to deliver scalable, high-quality solutions.

Job overview

Otte Polo Group is looking for a high-performance SEO Lead who doesn’t just “optimize pages” — but builds, executes, measures, and scales SEO as a predictable revenue channel.

This role is for someone who has personally executed SEO strategies, understands what drives ROI, and can now lead a small team of SEO specialists while staying hands-on when needed.

We want someone who can:

  • Diagnose why traffic or rankings are not converting
  • Identify what’s broken
  • Build a strategy to fix it
  • Execute or direct execution
  • Tie SEO activity directly to revenue outcomes

This is not a theoretical role. This is execution + leadership + ROI accountability.

What Success Looks Like

  • Organic traffic becomes a measurable acquisition channel
  • Rankings improve for high-intent keywords
  • WordPress pages are technically optimized and conversion-aligned
  • SEO becomes a predictable lead generator
  • We confidently increase investment because we see ROI

Responsibilities

Strategy & Leadership

  • Own the organic growth roadmap across all brands within Otte Polo Group
  • Lead and mentor SEO specialists, content writers, and technical support
  • Identify gaps in performance and build corrective action plans
  • Set KPIs tied to traffic, conversions, and revenue

Hands-On Execution

  • Conduct technical SEO audits (site health, indexing, schema, performance)
  • Review and optimize WordPress pages (on-page, structure, UX alignment)
  • Improve internal linking architecture
  • Optimize high-intent service pages for conversions
  • Implement structured data and schema markup
  • Oversee backlink strategy and authority building

Performance & ROI Focus

  • Track rankings, traffic, conversion rates, and lead quality
  • Identify when something is not working and pivot quickly
  • Align SEO with paid media and partnerships for maximum impact
  • Present performance reports tied to revenue impact