About the Job Opportunity

The Manager, Marketing Data & Audience Strategy owns the integrity, structure, and usability of customer and prospect data across the marketing and revenue ecosystem. This role ensures data is accurate, enriched, segmented, and actionable to support demand generation, account-based marketing, and sales alignment.

You sit at the intersection of Marketing, RevOps, and Sales—transforming raw data into a strategic asset that drives pipeline, conversion, and growth.

What You’ll Do

Data Quality & Governance

(Technology – Data Engineering: Data Quality & Governance)

• Own data hygiene across CRM (Salesforce) and marketing automation platforms
• Establish and enforce data standards, naming conventions, and governance frameworks
• Monitor and improve completeness, accuracy, and duplication rates
• Build dashboards to track data health, coverage, and decay

Data Enrichment & Normalization

(Technology – Data Engineering: Data Modeling & Architecture; ETL & Data Integration)

• Manage enrichment tools (e.g., ZoomInfo, Clearbit, 6sense) to improve data completeness
• Standardize firmographic, technographic, and contact-level data
• Maintain accurate account hierarchies and parent-child relationships
• Ensure ICP-aligned attributes are consistently structured and usable

Segmentation & Audience Development

(Marketing – Demand Generation: Lead Generation, Lead Management)

• Build and maintain target account lists and dynamic audience segments
• Partner with Demand Gen and Sales to define ICPs and buying groups
• Enable ABM execution through accurate account and contact mapping
• Support persona-based segmentation for campaign targeting

Lead & Account Lifecycle Management

(Marketing – Marketing Automation; Sales Revenue Operations)

• Define and maintain lifecycle stages from lead through opportunity
• Own and optimize scoring models (fit, intent, engagement)
• Ensure accurate routing, assignment, and handoff to Sales
• Monitor conversion rates and identify funnel leakage points

Data Integration, Compliance & Optimization

(Technology – Systems Integration; Marketing Automation)

• Manage data flows across CRM, marketing automation, intent platforms, and analytics tools
• Ensure clean, reliable system integrations with no duplication or data loss
• Maintain compliance with GDPR, CAN-SPAM, and privacy standards
• Partner with Marketing Ops and RevOps to improve system architecture and scalability

What You’ll Bring

Your Background

• 3–5+ years in B2B marketing operations, RevOps, or data management
• Deep experience with CRM systems (Salesforce) and marketing automation platforms (Marketo or similar)
• Hands-on experience with enrichment and intent tools (ZoomInfo, 6sense, Clearbit)
• Strong understanding of B2B go-to-market models (ABM, demand gen, enterprise sales)
• Experience building lifecycle frameworks and scoring models
• Strong analytical skills with ability to translate data into actionable insights

Preferred

• Experience in complex B2B environments (multi-product, enterprise + mid-market)
• Familiarity with data orchestration tools (Segment, Hightouch, etc.)
• SQL or advanced Excel / BI tool experience
• Experience supporting ABM programs and account-based targeting

Who We Want to Meet

• Act Like an Owner – Accountability & Execution: You take ownership of data quality and ensure reliable, scalable outcomes.
• Serve with Purpose – Business Impact: You connect data improvements directly to pipeline, targeting, and revenue performance.
• Adapt to Thrive – Managing Ambiguity: You operate effectively across evolving systems, data sources, and priorities.
• Collaborate to Win – Influence & Communication: You align Marketing, Sales, and RevOps around shared data standards and goals.
• Challenge the Status Quo – Data-Informed Decision Making: You use data and insights to continuously improve performance and strategy.