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About Pressed Juicery
Our Mission
Pressed Juicery’s mission is to empower your wellness journey.
Our Workplace Culture
- We embrace diversity, equity, inclusion, and belongingness!
- We speak up with radically candid communication.
- We wholeheartedly support personal and professional growth.
- We believe mistakes can be valuable and lead to continuous improvement.
- Lastly, we value excellence and strive to achieve greatness in all we do!
Our Values
- Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
- Passion - curious and humble, we inspire people to make healthy choices.
- Growth - pursuing wellness with intention, we create and embrace good energy.
Our Benefits
- Medical, dental, and vision
- 401(k) - match up to 4% of compensation
- Awesome paid time-off and holidays
- Flexible Spending Account
- Generous paid parental leave
- Annual performance and compensation reviews
- Focus on career-pathing and promotions
- Professional and leadership development workshops
- Free Pressed products!
About the Role
The Senior Director of Wholesale Marketing (Temporary) is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels.This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.
Key Responsibilities
Channel Strategy Translation
- Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP
- Steward the translation of channel plans into account-specific plans for key accounts
- Define how brand campaigns and priorities show up in wholesale environments
- Establish channel-level success metrics (velocity, trial, repeat, ROI)
Program & Activation Strategy
- Define what programs / toolkits should exist to drive performance:
- Promotion role and structure (guardrails, not execution)
- Activation approach (in-store, retail media, FSOP programs)
- Launch, sustain, and recovery frameworks
- Ensure programs are simple, scalable, and executable by Sales
Investment Strategy & Allocation
- Own how marketing investment is allocated across wholesale channels and account segments
- Define levels of support by channel, program, and initiative
- Ensure investment decisions are consistent, scalable, and ROI-driven
- Support VP Strategy in management of activation budget
Channel-Level Planning & Guidance
- Support development of playbooks and guidance for Sales, brokers, and partners
- Define how programs should show up by channel (not by individual account)
- Ensure plans reflect real-world retail and FSOP dynamics
Performance Framework & Optimization
- Define KPIs and measurement frameworks across wholesale channels
- Evaluate performance at a channel, program and Tier 1 account level
- Identify what to scale, adjust, or stop
- Lead cross-functional meetings to drive planning, execution, performance reviews
- Build repeatable playbooks that improve efficiency and effectiveness
Qualifications
- 10+ years in CPG, beverage, or related industry.
- Deep experience across Off-Premise and FSOP channels.
- Marketing background in the following:
- Trade / shopper marketing
- Retail or commercial strategy
- Marketing activation planning
- Retail Media
- Must be able to work on-site in our Culver City office (3+days/week).
- Must be legally authorized to work in the United States without restriction.
Apply now to start your wellness journey at Pressed!