HiringCafe
Posted 2d ago

Global PR Manager

@ Huda Beauty
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Dubai, Dubai, United Arab Emirates
OnsiteFull Time
Responsibilities:execute strategy, coordinate campaigns, build relationships
Requirements Summary:5–8+ years in PR/communications in beauty or luxury; agency and in-house experience; global markets exposure; strong storytelling and cross-functional coordination.
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Job Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness! 

Summary: The Global PR Manager is responsible for executing Huda Beauty's global PR and communications strategy, elevating both brand and founder visibility across media, culture, and social ecosystems. Reporting to the PR Director, this role sits at the intersection of earned media, marketing, and cultural moments, translating the founder's vision into consistent, high-impact narratives on a global scale.

Essential Duties and Responsibilities: 

Execute PR Strategy & Founder Vision

  • Execute the global PR roadmap defined by the PR Director
  • Translate the founder’s vision and voice into strong, consistent narratives
  • Support the elevation of both brand equity and founder profile globally
  • Ensure consistency across corporate and brand communications

Marketing Coordination & Amplification

  • Act as a connector between PR and marketing teams (social, influencer, content, brand)
  • Ensure PR moments are fully amplified across all channels
  • Coordinate launches and campaigns to maximise visibility and coherence
  • Drive integration between earned media and marketing activations

Media Relations & Visibility

  • Build and manage relationships with top-tier global media
  • Secure impactful coverage across traditional press (e.g. Vogue, Business of Fashion, WWD), digital and cultural platforms
  • Support founder visibility through interviews, profiles, and speaking opportunities
  • Drive strong share of voice and consistent media presence

Modern PR, Cultural Moments & Innovation

  • Ensure PR stories translate into social relevance and reach
  • Work closely with teams managing platforms like Instagram and TikTok
  • Contribute to and execute non-traditional PR ideas, activations, and “hack” moments
  • Identify opportunities to create talkability, cultural relevance, and earned buzz
  • Support amplification through creators, partnerships, and real-time cultural trends

Measurement & Sentiment Tracking

  • Monitor and report on: visibility and reach, founder and brand authority, share of voice, and sentiment (industry + consumer)
  • Use insights to continuously refine execution and impact