Looking for more than just your next HR role? At Tides Folly Beach, this is an opportunity to shape culture, influence leadership, and make a lasting impact- all in one of the most unique coastal settings in hospitality.

LOCATION: 1 Center Street, Folly Beach, SC

SALARY: $65,00 per year with annual bonus opportunities

BENEFITS:

• A culture that values passion, individuality, and fun!

• Opportunities for internal growth and development

• Paid Time Off (PTO)

• Paid holidays

• Earned Wage Access through PayActiv- access to your earned wages before payday!

• Affordable medical, dental, & vision insurance plans

• Company provided life insurance

• Short & Long Term Disability and Accident and Critical Illness Insurance

• Traditional 401(k) & Roth 401(k) with employer matching of up to 3.5%

• Tuition assistance discount programs

• Referral program

• Employee Assistance Program

• Discounts at all Avocet-owned hotels & restaurants

POSITION SUMMARY:

The People & Culture Manager is responsible for creating and supporting a workplace where Tides team members feel valued, supported, and set up for success. This role partners closely with the General Manager, property leadership team, and Avocet Hospitality�s People & Culture team to ensure alignment between property needs and company-wide priorities.

This position requires both strategic thinking and hands-on involvement. In addition to overseeing core HR functions, the People & Culture Manager plays an active role in strengthening engagement, developing talent, and continuously improving the team member experience to support long-term success. The ideal candidate can move seamlessly between day-to-day operations and big-picture thinking. This individual will wear many hats and serve as a trusted resource across the property, bringing a proactive, solutions-oriented approach and fostering a culture of accountability, inclusion, and growth. While no job description can provide a comprehensive list of duties, the following summarizes the major responsibilities for the position.

MAIN DUTIES AND RESPONSIBILITIES:

Strategic Partnership & Leadership

• Partner with hotel and Avocet leadership to align people strategies with both hotel goals and broader company priorities.

• Actively participate in leadership meetings, contributing insight, perspective, and practical solutions to support the business.

• Track and analyze key people metrics (e.g., turnover, engagement, time-to-fill)and use insights to inform decisions and improve outcomes.

• Build and maintain a positive presence for the property within the local community and hospitality industry.

Talent Acquisition & Onboarding

• Manage full-cycle recruitment efforts, from posting roles and sourcing candidates to selection and offer management.

• Provide training and support to hotel hiring managers to ensure they fully leverage the company�s resources to attract and retain the best talent.

• Maintain and update job descriptions to reflect current business needs.

• Oversee the onboarding process from offer acceptance through the first day, including managing the pre-employment processes and new hire setup.

• Partner with department leadership to ensure a smooth, organized, and welcoming experience for all new hires.

• Facilitate New Hire Orientation for all new hires within their first three months of employment to ensure alignment with company culture, policies, and expectations.

Team Member Engagement & Relations

• Foster a workplace culture that is inclusive, respectful, and team-oriented.

• Serve as a trusted resource for both team members and leaders, providing guidance, addressing concerns, and supporting resolution when issues arise.

• Promote clear communication and consistent, fair practices across all departments.

• Lead engagement efforts, including recognition programs and team-building initiatives that reflect the spirit of Tides.

• Handle all matters with professionalism, sound judgment, integrity, and a high level of confidentiality.

Training, Development & Performance Management

• Ensure policies, procedures, and training materials are current, compliant, and clearly communicated.

• Partner with department leaders to maintain operational procedures and standards.

• Design and deliver training and development programs to support team member growth.

• Provide coaching and guidance to managers on performance management, including feedback, development, and corrective action.

• Support performance reviews and development planning across departments.

• Maintain accurate training records and ensure completion of required programs.

• Support succession planning by identifying and developing internal talent.

Benefits, Payroll, and Record Keeping

• Own the accuracy, completeness, and timeliness of all employee records across the full lifecycle, ensuring audit readiness and compliance.

• Maintain well-documented personnel records, including hiring, onboarding, compensation changes, performance actions, and separations.

• Administer employee benefits programs, ensuring timely enrollment, communication, and issue resolution.

• Review and approve bi-weekly payroll, ensuring all changes are accurate and supported by proper documentation.

• Process personnel action forms (PAFs) and compensation updates in a timely manner.

• Maintain and regularly audit HR systems to ensure data integrity and alignment with employee records.

• Manage offboarding processes, ensuring all documentation and system updates are completed accurately and on time.

Compliance, Safety & Risk Management

• Ensure compliance with all federal, state, and local employment laws and company policies.

• Maintain accurate, confidential, and audit-ready HR documentation in accordance with legal and organizational standards.

• Lead workplace investigations with a fair, objective, and thoroughly documented approach to ensure appropriate resolution.

• Respond to unemployment claims and represent the property in hearings as needed.

• Promote a culture of safety and ensure compliance with OSHA standards and company policies.

• Report and track workplace injuries, partnering with leadership on timely resolution and prevention efforts.

Perform additional duties as assigned by the Tides General Manager, Assistant General Manager, or Avocet leadership.

SUPERVISORY RESPONSIBILITIES:

None

JOB REQUIREMENTS:

Education & Experience:

• High school diploma or equivalent required; Bachelor�s degree in Human Resources, Business Administration, or related field preferred.

• SHRM or HRCI certification preferred.

• Minimum of 4 years of progressive Human Resources experience; hospitality experience strongly preferred.

• Working knowledge of employment law, employee relations, compensation practices, and organizational development.

• Experience with HR systems and databases; familiarity with ADP and applicant tracking systems preferred.

• Proficiency in Microsoft Office and Google Workspace.

Core Competencies & Skills:

• Strong emotional intelligence and sound judgment, with the ability to navigate sensitive and complex situations thoughtfully and fairly.

• Excellent communication and interpersonal skills; able to build trust, handle difficult conversations, and influence with professionalism and respect.

• Comfortable balancing big-picture thinking with day-to-day execution in a fast-paced, operational environment.

• High level of integrity and discretion, with a consistent commitment to confidentiality.

• High level of attention to detail with strong organizational and time management skills, with the ability to prioritize, stay detail-oriented, and follow through on multiple responsibilities.

• Ability to coach, support, and develop leaders at all levels, providing practical guidance on people-related matters.

• Strong relationship-building skills, with the ability to connect across departments and partner effectively with both property and corporate teams.

• Ability to work independently while collaborating closely with property leadership and Avocet�s People & Culture team.

• Strong problem-solving skills, with the ability to assess situations, make sound decisions, and follow through.

• Adaptable and comfortable navigating change in a dynamic, fast-paced environment.

• Proficiency in HR systems and technology, with the ability to maintain accurate, timely, and well-organized audit-ready records in a paperless environment.

• A service-oriented, solutions-focused mindset, with a proactive and approachable style.

WORKING CONDITIONS:

The working conditions described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Equipment to Be Used:

• Computer and standard office technology, including Microsoft Office, Google Workspace, HRIS (e.g., ADP), and applicant tracking systems.

• General office equipment such as copiers, printers, scanners, and phone systems.

Physical & Mental Requirements:

• Ability to sit and work at a computer for extended periods, with frequent standing, walking, and movement throughout the property.

• Ability to occasionally lift, carry, push, or pull up to 30 lbs with assistance.

• Ability to navigate stairs and move between indoor and outdoor environments in varying weather conditions.

• Manual dexterity sufficient to operate standard office equipment.

• Ability to handle multiple priorities, solve problems, and make sound decisions in a fast-paced environment.

• Strong attention to detail and ability to maintain accuracy under pressure.

Work Environment:

• Primary work area is indoors in an administrative office setting.

• Regular interaction with team members, leadership, guests, and external partners.

• Additional work may take place in various hotel areas, including public spaces and meeting rooms.

• Typically works standard daytime business hours, Monday through Friday.

• Flexibility to work evenings, weekends, and holidays as needed to support business operations.

WHO WE ARE:

Tides Folly Beach is a beachfront hotel driven and defined by a singular passion: community. We go above and beyond to provide an expectation-exceeding, smile-inducing, memory-making experience for our community of guests. Internally, we focus on building a strong, tight-knit team community through growth, support, camaraderie, and pride. We embrace the community, culture, and spirit of Folly Beach while also being a steward in the evolution of the town as a coastal destination.

DFWP/EOE