Social Media Manager & Content Creator

Reports To: Design and Marketing Manager
Location: Cresco – Davis Corners

Job Summary:

We are seeking a highly creative and strategic Social Media Manager & Content Creator to manage and elevate our brand’s online presence. This role goes beyond traditional social media management — you will be responsible for concepting, capturing, and creating visually compelling content that showcases our trailer product lines and brings our brand to life.

You will play a key role in transforming our manufacturing processes, products, and industry presence into engaging, modern, and visually elevated content that resonates with both dealers and end-users. The ideal candidate combines a passion for the manufacturing industry with strong creative instincts and data-driven insights to increase brand awareness, lead generation, and customer loyalty.

Essential Functions and Responsibilities:

• Strategy Development: Develop and implement comprehensive social media strategies aligned with company business goals, with a focus on promoting various trailer product lines (e.g., utility, enclosed, heavy-duty) in a visually engaging way.

• Creative Content Production:
Concept, shoot, edit, and publish high-quality, original content (photo, video, reels, short-form content) on a consistent basis. This includes hands-on content creation in shop environments, outdoor settings, and real-world use cases.

• Visual Brand Elevation:
Continuously improve the overall look and feel of our social platforms by creating a cohesive, polished, and premium visual identity that makes our trailers and manufacturing process stand out.

• Manufacturing Storytelling:
Capture and showcase the craftsmanship, innovation, and behind-the-scenes aspects of our manufacturing process in a way that is both informative and visually compelling.

• Trend Adaptation:
Stay on top of social media trends and adapt them in a way that aligns with our brand and industry, ensuring content feels relevant without losing authenticity.

• Event & Travel Content Capture:
Travel periodically (a few times per year) to trade shows, industry events, and brand activations to capture real-time content and tell the story of our brand in action. Additionally, travel to other company plant locations as needed to capture a high volume of photo and video content that supports multiple brands and ongoing content needs.

• Campaign Management:
Plan and execute paid social media advertising campaigns (Meta Ads, LinkedIn Ads) to drive traffic, dealer inquiries, and direct sales, adhering to set budgets.

• Community Management:
Monitor and respond to comments, messages, and inquiries in a timely, professional manner to foster engagement and provide customer support.

• Brand Representation:
Act as a brand ambassador, ensuring consistent tone, voice, and visual identity across all platforms.

• Analytics & Reporting:
Track KPIs (reach, engagement, clicks, lead conversions) using tools like Google Analytics and platform insights, providing monthly reports with actionable recommendations.

• Collaboration:
Work closely with marketing and sales teams to support product launches, promotions, and event coverage, ensuring strong alignment across departments.

Skills, Qualifications, and Experience Requirements:

• Proven experience as a Social Media Manager, Content Creator, or similar role, preferably in manufacturing, automotive, or industrial sectors

• Demonstrated ability to create original, engaging content (photo/video) — not just manage or schedule posts

• Strong creative eye with experience in visual storytelling, branding, and content aesthetics

• Ability to take technical or industrial subject matter and make it visually engaging and “cool”

• Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.)