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Posted 6d ago

Director of Sales and Marketing

@ Morningside Elite Management
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Sarasota, Florida, United States
OnsiteFull Time
Responsibilities:Directs tours, Responds inquiries, Plans events
Requirements Summary:Experience in sales/admission for senior living; Bachelor's preferred or equivalent experience.
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Job Description

NOW HIRING: Director of Sales & Marketing

Morningside House Senior Living

Morningside House of Sarasota | Sarasota, FL |  Full-Time |  Exempt

ABOUT US:

Great care starts with great people. Our communities are built on genuine connection, resident dignity, and teams that love coming to work. For over 30 years, we've helped thousands of seniors enjoy a home-like experience and supported families through some of life's most important moments.

Known for best-in-class care and service, with communities across the East Coast, Morningside continues to be a dynamic leader in the industry and a top employer of choice. If you're passionate about making a real difference in people's lives – and want to grow with an organization that invests in its people – you're in the right place.

Together we BLOOM!

WHAT WE’RE OFFERING:

$750 FT / $375 PT

Referral Bonus

Defficancy Free Survey Bonus

 

50% match up to 4%

401K Match

Competitive pay · 10 days PTO yr 1 (FT) / 6 days (PT) · Medical, Dental & Vision · Tuition Reimbursement · Holiday Pay · Employer Paid Life & AD&D · Employer Paid Hospital Insurance · Supplemental Insurance · LifeMart Employee Discounts · Deficiency-Free Survey Bonus · Professional Growth & Development · Employee Appreciation Events

POSITION SUMMARY:

In accordance with established policies and procedures, this position is expected to lead and direct all aspects of marketing to include taking charge of the sales and marketing efforts to meet or exceed budgeted occupancy goals with the expectation of exceeding monthly and annual goals.

ESSENTIAL RESPONSIBILITIES:

  • Directs all sales and marketing activities to meet and exceed budgeted occupancy goals at all times by: Schedule, organize and conduct tours with prospective resident of assisted living and memory care.

  • Respond and follow-up with all walk-ins, phone-ins, mail-ins timely and appropriately.

  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events and family nights.

  • Develop and maintain a good working relationship with residents, families and professional providers of care.

  • Maintain a working knowledge of all software programs.

  • Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.

  • Secure the required number of budgeted move-ins and achieve net gains each month.

  • Treat each inquiry with value.

  • Work closely with the Executive Director and Regional Director of Sales and Marketing and Regional Director of Operations in development and implementation of the quarterly marketing plan.

  • Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.

  • Complete quarterly media planning with current vendor on a timely basis.

  • Keep Executive Director informed of all sales activities daily.

  • Maintain Lead Status Report of Move-in and Move-outs weekly.

  • Communicate any special needs of the incoming residents to the appropriate personnel.

  • Manage use of sales toolbox.

  • Assure every alternative is considered before closing a lead.

  • Keep informed of all trends, developments, concepts and techniques in his/her field that effect product.

  • Understand the need of the senior and the aging process.

  • Maintain and work an active, meaningful waitlist.

  • Visit competitors quarterly.

  • Maintain confidentiality of all pertinent information.

  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.

  • Perform other duties as assigned.

QUALIFICATIONS & REQUIREMENTS:

  • Experience: Previous sales/admission experience in senior living.

  • Bachelors degree from a four-year college or university preferred, or one to two years’ experience and/or training, or equivalent of education and experience.

 

https://info.flclearinghouse.com/

Morningside Elite Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.