JOB TITLE:                  US Marketing and Events Specialist

LOCATION:                  Sterling Heights, MI, USA

WORKING HOURS: 7.30am - 4.30pm, Office based

About Pineapple

Pineapple is a global leader in designing innovative furniture solutions for challenging environments. Founded in 1975 as a family-run business, we now operate worldwide with offices in the UK, France, Germany, and the USA, employing over 200 people globally.

We design furniture that supports calm, safety, and wellbeing—combining functionality, sustainability, and great design.

About the role

We are looking for a hands-on, self-sufficient marketing professional to lead our U.S. marketing efforts, with strategic support from our UK team. This role requires someone who can take ownership of initiatives while collaborating closely with international stakeholders.

The ideal candidate will have strong experience using Adobe Creative Suite to produce high-quality marketing assets, along with proven expertise in planning and executing trade shows and events. A proactive approach, attention to detail, and the ability to manage multiple projects independently are essential.

Responsibilities

Working closely with the Sales Team, you will play a key role in planning and delivering a wide range of sales events across the U.S.

• Manage the exhibition calendar, including event bookings and coordination of logistics such as furniture and marketing materials. Attendance at selected events will be required.
• Support trade shows and exhibitions by designing visuals, organizing marketing collateral, and planning stand layout, including furniture selection. Attendance at selected events will be required.
• Take full ownership of smaller sales events, managing all aspects from concept through to execution. This includes budgeting, logistics, marketing materials, and liaison with event organizers, with final sign-off from HQ.
• Lead the delivery of U.S. pop-up shop campaigns from concept to execution, including localized promotion, budgeting, logistics, and coordination with venue managers.
• Identify and secure speaking opportunities at key events, including panel discussions and workshops.
• Create high-quality visual assets for social media and the website using Adobe Creative Suite.
• Maintain and update the U.S. WordPress website, adding new products and content as needed.
• Plan and produce engaging written content for both print and digital channels.
• Develop case studies and coordinate photography for completed projects.
• Manage and localize social media content for the U.S. market.
• Coordinate and execute email marketing campaigns.
• Support the Sales Team with bespoke presentations for client meetings, bids, and CEU presentations.
• Build and manage relationships with third-party vendors and external partners to support seamless execution in the U.S. market.
• Take ownership of the CET (Configura) platform, ensuring it is up to date, optimized, and effectively managed.
• Research and evaluate advertising opportunities across publications and events.
• Manage sourcing and stock control of marketing materials, including printed literature and branded merchandise.
• Oversee the day-to-day management of showrooms in MI and LA, ensuring strong presentation, accurate inventory, and product availability.
• Maintain U.S. product information, updates, and templates within internal systems (e.g., GoldVision, HubSpot, Microsoft Dynamics).
• Provide ad hoc support to the Sales Team as required.
• Undertake additional responsibilities as needed to support the business.