ABOUT NVENIA 

nVenia, a member of the Duravant family of operating companies, is a manufacturer and supplier of integrated solutions and packaging equipment machinery. With over 300 years of combined experience, our long-standing brands of Arpac, Fischbein, Hamer and Ohlson serve end customers in the consumer-packaged goods, food and beverage, industrial, and other markets. 

POSITION SUMMARY 

The Director, Value-Added Services (VAS) is the business owner for nVenia’s aftermarket services portfolio and a key member of the commercial leadership team. This role leads the technical, consultative selling and commercialization of service offerings that improve customer uptime, throughput, and total cost of ownership across automated packaging lines. The Director will scale the VAS portfolio by productizing services (e.g., preventive maintenance programs, service contracts, retrofits, audits, training, spare part kits, and parts regain programs), building repeatable go-to-market motions, and enabling field execution through data-driven installed-base insights. 

 

The role requires the application of engineering principles (mechanical systems and controls/PLC integration) combined with advanced technical selling, product management, and general-management capability to define technically-scoped service products, price and govern value capture, and lead cross-functional execution from technical discovery through contract and delivery. This role routinely applies engineering principles to translate customer line constraints and equipment design characteristics into technically-scoped service deliverables and retrofit solutions. 

KEY OUTCOMES (12–24 MONTHS) 

• Build and execute a multi-year VAS growth plan with clear mix targets across service contracts, retrofits, kits, audits, training, and regain programs. 

• Create standardized, technically-scoped service products (SKUs, scopes, deliverables, pricing, terms) that can be quoted and delivered consistently with strong gross margins. 

• Own the VAS commercial operating system: funnel hygiene, forecast accuracy, conversion, cycle-time reduction, and win/loss learning across inside/outside service sales motions. 

• Define and execute go-to-market strategy (target segments, positioning, messaging, channels, and campaigns) in partnership with Marketing to generate demand and improve attachment. 

• Embed VAS opportunity visibility and attachment into lifecycle touchpoints (FSE, Technical Support, CSR, Parts, and Equipment Sales) through standard work and enablement. 

• Deploy enabling technology and processes (CRM rigor, installed-base analytics, quoting tools, customer self-service/portal where applicable) to grow revenue without linear headcount growth.