Assistant General Manager
Location: Craigs Cruisers Grand Rapids, MI
Position Type: Full Time Salary
Company Overview:
Welcome to Five Star Parks & Attractions, where work is fun, growth is real, and every day makes an impact.
Five Star isn’t just a rating or a name; we’re a team of people who love creating unforgettable moments. As a leader in the amusement and hospitality industry, Five Star Parks & Attractions brings energy to both indoor and outdoor family entertainment centers across the country. From the first smile at the front door to the last high-five of the day, we’re all about delivering experiences families, friends, and coworkers remember long after they leave.
As the largest privately owned operator of family entertainment centers in the U.S., we offer more than a job, we offer a place to belong. Whether you’re starting your very first job, looking for a flexible role, or building a long-term career, there’s a spot for you here.
Safety, trust, and a service mindset guide everything we do. We treat our guests like friends and our team members like family, creating a welcoming, inclusive environment where everyone’s contribution matters. We believe in empathy, teamwork, and opening doors to new possibilities, on the floor, behind the scenes, and beyond.
If you’re service-minded, motivated, and ready to be part of something fun and meaningful, we’d love to meet you. Join Five Star Parks & Attractions and help us deliver safe, clean, unforgettable fun to the communities we serve every single day
Job Summary:
Craig’s Cruisers is seeking a hands-on Assistant General Manager who wants to grow into a General Manager role and help lead a high-volume family entertainment facility with multiple revenue centers, large teams, and fast-moving daily operations.
This is a frontline operating leadership role, not a support position. The AGM helps run the business day to day, drives performance across departments, and leads the park when the General Manager is off-site.
This role is part of Five Star Parks’ leadership pipeline and is designed to prepare strong operators for future General Manager opportunities within the company.
What You'll Do:
- Lead Daily Operations: Drive execution across attractions, arcade, food and beverage, parties, and guest services while improving staffing efficiency, readiness, and overall park performance.
- Drive Business Results: Support revenue growth through promotions, pricing execution, group business support, and strong in-park leadership while actively managing labor productivity, inventory, and operating costs.
- Build and Lead Teams: Recruit, coach, and develop supervisors and frontline team members across multiple departments. Set expectations, hold standards, and strengthen bench depth.
- Own the Guest Experience: Ensure a clean, safe, high-energy environment and resolve guest concerns quickly and professionally.
- Support Attraction and Facility Reliability: Partner with Technical Services to maintain strong attraction uptime and ensure rides, arcade equipment, and facilities consistently meet operating standards.
- Execute Parties and Group Events: Oversee birthday parties, school visits, and large group events to ensure strong guest satisfaction and repeat business.
- Run the Park When Needed: Serve as acting operator in the General Manager’s absence and support execution of company initiatives across the facility.
Key Areas of Responsibility:
- Games and Attractions
- Food and Beverage Operations
- Groups and Birthday Parties
- Front End and Guest Services
- Redemption and Retail
- Sales Support and Local Marketing Execution
- Technical Services Coordination
- Staffing, Training, and Development
- Financial Performance and Cost Control
- Safety and Facility Standards
What We’re Looking For:
- Experience leading large teams in high-volume hospitality, restaurant, entertainment, or multi-department guest environments
- Strong ownership mindset around labor performance, cost control, and daily execution
- Comfort operating in fast-paced environments with multiple attractions or revenue centers
- Experience coordinating across food service, retail, events, or facility operations strongly preferred
- Strong communication, accountability, and problem-solving skills
- Availability to work nights, weekends, and peak seasonal periods
- Interest in growing into a General Manager role within a multi-location organization
Leadership Development Path:
As part of Five Star Parks’ commitment to building future operators, Assistant General Managers participate in a structured development path designed to prepare them for General Manager roles.
AGMs gain exposure across all major departments, including attractions, arcade, food and beverage, groups and events, and facility operations. Leaders are paired with experienced General Managers and senior operators who provide coaching, feedback, and career guidance throughout the process.
This role is designed as a pipeline position for future General Manager opportunities within Five Star Parks.
Mobility Expectation:
Because this position is part of a leadership pipeline supporting multiple locations, candidates must be open to relocation opportunities as advancement opportunities arise.
Participants sign a mobility agreement upon entering the development track and receive relocation support when required to move. One relocation request may be declined.
Why This Role Matters:
Craig’s Cruisers locations are complex operations with multiple attractions, arcade systems, food and beverage service, and high group-event volume. Assistant General Managers play a critical role in keeping daily execution strong while building the leadership depth needed to support future growth across Five Star Parks.
If you are looking for a role where you can learn how to run a park and prepare for a General Manager position, this is that opportunity.
Notice of E-Verify participation
Five Star Park & Attractions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.
We actively promote diversity and inclusion within our workplace and encourage candidates of all backgrounds to apply.
APPLY NOW!