Responsibilities / Tasks

Strategy & Business Leadership

• Lead the strategic reset and transformation of the Division within the Country, translating organizational changes into clear priorities and ways of working.
• Develop and execute the Division’s strategy, mid‑term plans, annual budgets, and operational initiatives.
• Own financial targets including Order Intake, Sales, GM, EBITDA, ROCE, and Working Capital.
• Identify new growth and innovation opportunities, challenging the status quo and promoting entrepreneurial thinking.
• Ensure robust governance, legal compliance, QSHE adherence, and alignment to corporate policies and standards.

Sales Leadership (Head of Sales Role)

• Provide leadership and direction to in‑country Sales Managers, Sales Representatives, and quoting resources.
• Develop and execute sales strategies aligned with Divisional and SEA Cluster objectives.
• Set and track KPIs, sales targets, and performance metrics for the entire sales organization.
• Drive pipeline development, forecast accuracy, market coverage, and sales excellence.
• Define and implement go‑to‑market strategies, including optimal sales channels and resource allocation per country.
• Strengthen relationships with sales & service entities across the region, ensuring alignment, prioritization, and unified customer engagement.

People & Culture Leadership

• Role‑model the GEA Leadership Signature with integrity, ownership, and customer focus.
• Build and develop high‑performing teams; enable empowerment, decision‑making, and collaboration.
• Drive talent development, succession planning, and capability building to secure long‑term business continuity.
• Strengthen cross‑functional cooperation across Sales, Service/ Service Execution, Finance and Supply Chain.

Customer & Stakeholder Engagement

• Act as senior escalation point for major customers, high‑value negotiations, and complex commercial topics.
• Build strong relationships with key customers, corporate accounts, and strategic partners.
• Represent the SEA Cluster at industry events, regulatory interactions, and strategic customer forums.
• Ensure customer focus is embedded across all functions from opportunity development to lifecycle support.

Operational Execution & Governance

• Ensure safe, compliant, and efficient execution of sales, project delivery, service activities, and country operations.
• Oversee adherence to internal processes including CRM, project management, E‑approval, PADB, QSHE, data protection, and compliance frameworks.
• Manage business risks, contractual exposure, and operational performance to protect profitability and integrity.
• Drive continuous improvement, innovation, and simplification of processes, structure, and tools.

Key Accountabilities

Impact on Business

• Deliver sustainable revenue growth, profitability, and cash performance.
• Strengthen market position and customer satisfaction in the Country.
• Build and maintain strong internal alignment across execution entities and sales organizations.

Innovation & Change

• Act as change champion, challenging legacy practices and enabling new ways of working.
• Drive enhancements in sales processes, customer engagement, and operational excellence.
• Promote cross-regional collaboration to share best practices and scale success.

Your Profile / Qualifications

Educational Background

• Bachelor’s degree in Engineering, Business, Agriculture, or related technical field.
• MBA or equivalent post‑graduate qualification preferred.

Professional Knowledge & Experience

• 10+ years in senior leadership roles within industrial, process engineering, nutrition/feed, or related sectors.
• Proven success leading sales organizations and commercial functions, ideally in matrix/global environments.
• Full P&L ownership experience in complex, multi‑country environments.
• Demonstrated capability in major account management and complex negotiations.

Skills & Competencies

• Strong leadership capabilities aligned to the GEA Leadership Signature.
• High proficiency in English (mandatory).
• Strong analytical abilities, strategic mindset, and commercial acumen.
• Excellent communication, influencing, and change-management skills.
• Ability to lead effectively through ambiguity, complexity, and organizational transformation.

Did we spark your interest?
Then please click apply above to access our guided application process.