You will oversee and optimize the marketing performance function. You will move the organization from traditional tracking to orchestration and incremental impact, building clear economic models that account for Customer Lifetime Value and Customer Acquisition Cost by marketing motion. This role requires a Commercial Architect who can bridge the gap between creative strategy and data science, overseeing four critical pillars: Budget Defensibility, Waterfall Optimization, Channel Excellence, and Account-Based Performance.
A Day in the Life Typically Includes:
Develop and execute the overall Marketing performance framework, including measurement strategy, definitions of metrics, and ORK/KPIs
Translate business goals into marketing targets, quarterly OKRs, and performance scorecards
Establish and develop a team of analysts to create a strong analytical foundation that will produce all marketing reporting, analysis, and insights
Utilize predictive analytics to forecast pipeline trends and identify bottlenecks before they impact revenue goals
Drive adoption of AI-driven insights across Marketing
Collaborate with demand generation and digital teams to optimize lead quality and conversion using modern waterfall management and business development cadences
Support rhythm of business including recurring review circles including monthly and quarterly business updates and reviews
Basic Qualifications:
7+ years of experience in Marketing Analytics, Marketing, or Revenue Operations within B2B SaaS or a boutique consulting firm
Proven experience defining and implementing Market Mix Modeling and Multi‑Touch Attribution
Demonstrated success building analytical frameworks to track marketing efficiency and effectiveness
Strong experience analyzing full‑funnel conversion and velocity metrics
Experience partnering with Finance on budgeting, forecasting, and efficiency metrics
Experience with marketing technologies including CRM, automation, advanced analytic tools, and modern data stack environments
Bachelor’s degree in Engineering, Computer Science, Mathematics, Finance, or another quantitative field
A Day in the Life Typically Includes:
Develop and execute the overall Marketing performance framework, including measurement strategy, definitions of metrics, and ORK/KPIs
Translate business goals into marketing targets, quarterly OKRs, and performance scorecards
Establish and develop a team of analysts to create a strong analytical foundation that will produce all marketing reporting, analysis, and insights
Utilize predictive analytics to forecast pipeline trends and identify bottlenecks before they impact revenue goals
Drive adoption of AI-driven insights across Marketing
Collaborate with demand generation and digital teams to optimize lead quality and conversion using modern waterfall management and business development cadences
Support rhythm of business including recurring review circles including monthly and quarterly business updates and reviews
Basic Qualifications:
7+ years of experience in Marketing Analytics, Marketing, or Revenue Operations within B2B SaaS or a boutique consulting firm
Proven experience defining and implementing Market Mix Modeling and Multi‑Touch Attribution
Demonstrated success building analytical frameworks to track marketing efficiency and effectiveness
Strong experience analyzing full‑funnel conversion and velocity metrics
Experience partnering with Finance on budgeting, forecasting, and efficiency metrics
Experience with marketing technologies including CRM, automation, advanced analytic tools, and modern data stack environments
Bachelor’s degree in Engineering, Computer Science, Mathematics, Finance, or another quantitative field