About Publicismedia
Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms
The role involves end-to-end campaign execution, close coordination with planning, client servicing, tech, and creative teams, and ensuring 100% accurate delivery as per media plans.
Campaign Execution & Trafficking
- Execute mainline / IO-based display campaigns across multiple client accounts
- Set up and traffic campaigns on Google Ad Manager (GAM/DFP)
- Configure line items, targeting, creatives, and delivery settings in line with media plans
- Implement click trackers, impression trackers, and third-party tags
Quality Assurance & Monitoring
- Conduct pre‑launch and post‑launch QA to ensure correct setup and delivery
- Monitor live campaigns for pacing, delivery issues, and discrepancies
- Troubleshoot ad serving, tag, and creative issues in coordination with internal tech teams
Client & Internal Stakeholder Coordination
- Work closely with Media Planning, Client Servicing, Creative, and Tech teams
- Act as SPOC for campaign execution‑related updates and issues
- Ensure timely incorporation of client changes (creative swaps, extensions, targeting changes)
Reporting & Documentation
- Share daily / weekly delivery reports with planners and account teams
- Support post‑campaign reporting and closure documentation
- Maintain campaign trackers, checklists, and exposure logs
Process & Compliance
- Ensure adherence to client guidelines, platform policies, and agency SOPs
- Support internal audits and delivery checks
- Follow best practices to ensure error‑free campaign execution