Distinguishing Characteristics of work and essential attributes

We are seeking a creative and data-driven Digital Marketing Manager to lead our brand’s web presence and digital marketing initiatives in collaboration with the Kemper Development Company marketing team. This role is central to shaping how our fashion brand is experienced online—balancing storytelling, performance marketing, and emerging digital capabilities to drive engagement, growth, and brand consistency across channels. Employees in this classification perform specialized duties as Digital Marketing Manager across all properties in the KDC portfolio. Work varies but is generally governed by company policies as described in the current Employee Policy Manual, regulations, and operating procedures. Job performance is reviewed regularly by the Sr. VP of Marketing.

The Digital Marketing Manager is an important member of The Bellevue Collection marketing team and will be an integral part of enhancing our brand, customer engagement and guest visits utilizing digital marketing platforms. As part of the marketing team, the Digital Marketing Manager will support company initiatives both at the business to consumer and business-to-business level as a member of Kemper Development Company, the owner, and managing company of The Bellevue Collection.

The Digital Marketing Manager will have a “can do” attitude and is resourceful, flexible, self-motivated, and curious. The Digital Marketing Manager thrives in a collaborative team environment yet is confident working independently while demonstrating a keen sense of personal responsibility and a passion for the retail, fashion, and entertainment industry.

The Digital Marketing Manager is expected to ‘own’ the business websites and overall digital strategy for The Bellevue Collection family of brands. The Digital Marketing Manager is responsible for creating and maintaining appropriate and compelling content, navigation, structure/design, and landing pages that will make the brand’s content easily digestible by the audience. In addition, the Digital Marketing Manager will provide strategy and analytics based paid digital media to support and amplify team marketing initiatives. This position works closely with the Media Manager and the Social Media Content Coordinator providing thought leadership and management of the overall Digital Team direction, objectives and execution. The Digital Marketing Manager must always display the following essential attributes while representing KDC:

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Financial Responsibility
Best Practices
Customer Service
Leading with Integrity
Honesty
Teamwork
Strategic Thinking

Vision for the Goals of the Company
Reliable
Ambitious
Insightful
Respect Other Points of View
Decisive
Loyal

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essential functions and duties

Web Content & Platform Management

Own day-to-day content management for all brand websites, ensuring editorial, and campaign content is current and visually compelling.
Support the integration and optimization of web applications, plug-ins, and third-party tools in collaboration with internal and external technical partners.
Manage web development partners for updates and best practices.

Digital & Social Media Strategy

Develop and execute integrated organic/paid digital and social media strategies that support brand awareness, customer acquisition, and retention.
Working closely with the social media specialist on day-to-day execution of content and strategy.
Oversee social media specialist’s editorial calendar strategy across owned digital channels, ensuring cohesive storytelling aligned with seasonal retail, event cycles and campaigns.
Monitor platform trends and evolving best practices across social, web, and emerging digital channels.

Copywriting & Content Creation

Contribute to writing and editing engaging fashion- and retail-focused copy for campaigns including. website pages, landing pages, email campaigns and paid media,
Ensure brand voice and tone are consistent across all digital touchpoints.

Analytics & Performance Optimization

Analyze and report digital performance using analytics and reporting tools to evaluate traffic, engagement, conversion, and campaign effectiveness.
Translate insights into actionable recommendations to optimize content, media spend, and customer journeys.

Digital Media Buying & Placement

Partner with Media Manager to plan, execute, and optimize digital media buys across paid social, email, display, video, TV/OTT and native platforms.

Email Marketing Strategy

Develop and manage content for email marketing strategies, including campaign planning, audience segmentation, testing, and performance optimization.

Additional Requirements

Support overall Marketing Team in hands on events when needed. This may require weekend or evening availability.
Availability online in emergency communication situations on off hours.

This is not a remote or hybrid position.

Required knowledge abilities and skills

The Digital Marketing Manager must display and maintain the following abilities and skills as a minimum requirement of the position.

A high level of familiarity and skill level with Wordpress, CRM, Adobe Creative Cloud, Canva, Microsoft Suite Applications, and all social media platforms.
The ability to multi-task and change direction quickly.
Experience with visual communication principles and design.
Able to use analytics to build and grow digital strategies.
Strong collaboration and teamwork skills.
Experience with SEM and SEO.
Strong experience with social analytic tools and web content management systems.
Strong knowledge of the principles and practices related to customer service and tenant relations.
Excellent writing skills both for business communications and web and advertising copy.
Strong job reliability, diligence, dedication, and attention to detail.
Strong verbal communication skills.
Ability to understand, remember and carry out written and oral instructions.
Strong initiative and time management skills.
Ability to analyze complex problems or issues and develop an effective course of action.
Proven comfort and experience to interact effectively with all levels of management, guests, associates, and clientele, both inside and outside of the organization.
Demonstrated sound organizational, coordinating and personal interface skills.
Proven ability to work in a professional team office setting.
Ability to brainstorm and ideate big picture ideas to actual execution.
Ability to interact with the public in an event setting.

education/work experience requirements

Bachelor’s degree or associate degree in marketing, Communications, Digital Media, or a related field.
4+ years of related experience in digital marketing, content management, or media strategy, preferably within fashion, retail or similar business-to-consumer industries.
Strong understanding of web CMS platforms, social media ecosystems, digital advertising platforms, and email marketing tools.
Proven ability to analyze data and connect insights to creative and strategic decisions.
Excellent writing and editing skills with a strong appreciation for fashion, trends, and brand storytelling.
Highly organized, collaborative, and comfortable working in a fast-paced, deadline-driven environment.

Successful candidates will be required to pass a background check, including credit report and drug screen.

Physical Demands typically involve, but are not limited to:

Primary functions require sufficient physical ability to work in an office setting and operate office equipment with extensive keyboarding and manual dexterity. CONTINUOUS sitting, coupled with upward and downward flexion of neck, side-to-side turning of neck, and reaching with hands and arms; light to moderate finger pressure and tactile sensitivity sufficient to accurately manipulate keyboard, equipment controls, and office equipment; and pinch grasp to manipulate writing utensils. FREQUENT lifting standard supplies and materials, such as marketing materials, binders, clipboards, and objects weighing up to 10 lbs., reaching and stretching followed by standing from seated position and walking short to long distances as needed. OCCASIONAL kneeling, bending and squatting; lifting and carrying objects weighing 11-25 lbs. and pushing and pulling objects weighing up to 10 lbs.

See in the normal visual range, including color, depth perception and the ability to adjust focus, with or without correction; vision sufficient to read computer screens and printed documents and to operate equipment. See, read, and understand written information and instructions in all forms, including handwritten, hard copy or electronic communications formats.
Hear, understand, and respond to verbal information in person or by phone. Hearing capability must be in the normal audio range with or without correction, to fulfill the requirements of this position.

This job description consisting of three pages reflects management’s assessment of essential functions. It does not restrict the tasks that may be assigned nor is it considered a contract of employment. Kemper Development Company, (KDC), and their employees are free to terminate the employment relationship at any time without cause or notice. This at-will employment relationship cannot be altered except by written agreement executed by the employee and the President of Kemper Development Company. This policy will be strictly adhered to and is for the benefit of both the employee and KDC.