General Purpose of Job
The Director Business Marketing, Rise serves as the strategic marketing leader for key growth and priority areas within Quad’s businesses, particularly our full-service media agency. Embedded within the commercial organization, this role is responsible for defining how the business competes and wins in the market.
The Director Business Marketing, Rise translates business priorities into clear market strategies and orchestrates cross-functional teams to deliver measurable commercial outcomes.
Key Responsibilities
Business Partnership & Strategy
Collaborate and partner with business and sales leaders, to ensure growth goals are met
Translate business goals into clear marketing strategies and plans
Prioritize marketing activities and focus areas, align resources to objectives
Define target segments, customer insights, and growth opportunities
Develop positioning, differentiation, and value propositions aligned to market needs
Focus & Prioritization
Prioritize marketing efforts based on business impact, growth potential, and strategic importance
Maintain focus on high-value initiatives and avoid dilution across low-impact activities
Partner with key stakeholders to align on strategic investment required
Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence
Go-to-Market Planning
Shape and own go-to-market strategies for key offerings, initiatives, and priority segments
Define sales plays, messaging frameworks, and program priorities
Ensure clarity and consistency in how the business goes to market
Sales Alignment & Enablement
Partner closely with sales leaders to align on priorities, opportunities, and challenges
Translate strategy into actionable tools, narratives, and programs that support selling
Continuously gather field insights to refine messaging and approach
Marketing Orchestration
Orchestrate cross-functional teams and aligned support resources
Provide direction and guidance to Product Marketing Managers where applicable
Ensure clear division between strategic leadership and executional support
Work with Marketing Centers of Excellence (Brand, Content, Creative, Demand/Performance Marketing and Communications) to bring strategies to life
Brief and guide cross-functional teams to ensure execution aligns to business priorities
Maintain accountability for outcomes without directly owning execution
Performance & Optimization
Be accountable for ensuring marketing efforts are driving measurable business impact—not just activity
Contribute to and influence key commercial metrics including pipeline quality
Monitor performance and use insights to refine strategy and improve results
Job Requirements
Education: Bachelor’s degree. Appropriate education and/or experience may be substituted on an equivalent basis.
Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial roles
Knowledge, Skills & Abilities:
Strong experience partnering with sales and business leadership
Proven ability to translate business objectives into marketing strategies
Experience working across multiple marketing disciplines (brand, content, demand generation)
Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers
Strong communication, stakeholder management, and influence skills
Ability to operate effectively in a matrixed, cross-functional environment
Additional Requirements: This role includes occasional travel, typically once a quarter, based on business needs.
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Employees can be expected to be paid an annualized salary range of $190,000 - $220,000, based on variations in knowledge, skills, experience and market conditions.
About Company
We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.
Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
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