Job Summary:
Sales Associates sell New and Used vehicles, while maintaining acceptable standards of guest satisfaction, sales volume, and gross profit. Sales Associates are responsible for supporting the company’s Vision: “Best place to work & Best place for our guests to do business” and Mission: “Build long term relationships with our associates & guests & make a positive difference in our community”.
Essential Job Responsibilities:
- Meet or exceed the dealership's monthly minimum standard for sales volume.
- Greet and assist every guest or find someone who can.
- Assist guests and ask about their wants and needs in selecting the best vehicle for them.
- Describe each vehicle’s features, value, and performance, including available options.
- Offer test drives to every guest and follow dealership protocol regarding proper identification, etc. in advance of test drive.
- Properly complete vehicle transactions and process associated documents according to dealership guidelines.
- Do a quality delivery of every vehicle to reinforce guest’s purchase decision and satisfaction.
- Follows up on all post-delivery items, tag/title work, "we-owes", and special requests to be sure that all guest’s expectations are met.
- Build repeat and referral business by following up with every guest to ensure their needs have been met.
- Stay up to date on all manufacturer’s products and sales training requirements.
- Attending all sales and training meetings as scheduled by management.
- Work with management to create reasonable sales performance goals with monthly income targets and develop strategies to achieve them.
- Handle guest concerns/complaints and resolve as necessary while maintaining guest satisfaction.
Additional Responsibilities: Adhere to the Tony Group Standards
- SMILE: be positive and respectful to everyone
- GREET: greet everyone within five feet
- HELP: help every guest or find someone who can
- THANK: remember to always thank the guest
- GOLD: Go for the Gold (Grand Opening Look, Daily)