Responsibilities

• Lead Qualification & Categorization: Act as the first point of contact for leads to verify prospecting quality and ensure they meet the Ideal Customer Profile (ICP).
• Support Go-To-Market Execution: Assist in the implementation of GTM plans by aligning sales efforts with growth strategies (Acquisition & Activation).
• Pipeline Management: Manage and optimize the sales funnel within HubSpot, ensuring lead data integrity and proper categorization.
• Data-Driven Prospecting: Use data analysis to identify patterns in high-quality leads and improve targeting efficiency, generating Sales Qualified Leads
• Funnel Optimization: Monitor the flow from "Initial Contact → Qualified Lead → Opportunity" to identify bottlenecks and suggest improvements.
• Collaborative Growth: Work closely with the Marketing team to provide feedback on lead quality coming from performance campaigns (Meta, Google Ads).
• CRM Automation: Set up and maintain basic automations and follow-up sequences in HubSpot to increase lead engagement.

Requirements (Mandatory)

• Education: Bachelor’s degree in Marketing or related fields (preferably from ESPM).
• Languages: Bilingual proficiency in English and Portuguese (essential for regional lead interaction).
• Technical Skills: * Solid experience in Data Analysis.
• • Advanced command of HubSpot (CRM).
  • Proficiency in data extraction and reporting.
• Experience: Previous experience in Marketing or Business Development roles with a focus on lead vetting or sales support.
• Availability: Willingness to travel approximately every 2 months.

Nice to Have

• Experience with subscription models (SaaS) or mobile app ecosystems.
• Knowledge of growth metrics applied to sales (Conversion rates, Lead-to-Opportunity ratio).
• Experience in the streaming, media, or tech industry.

Soft Skills

• Communication & Empathy: Ability to engage with leads effectively to categorize their needs.
• Analytical Thinking: To interpret data and improve prospecting criteria.
• Autonomy & Prioritization: Capacity to manage a high volume of leads independently.
• Results-oriented: Focused on increasing the conversion rate of qualified leads.

Perks & Benefits:

• Career Development Opportunities: Access to learning resources, mentorship, and professional growth.
• Collaborative Team Environment: Engage in team-building activities and thrive in a creative, supportive workplace.
• Great Work Environment: Work from our modern office, with flexibility to work from home on Fridays.
• Comprehensive Benefits: Extensive health & benefits plan, LTD & Life Insurance.
• Global Opportunities: Join a company with international reach and potential for future travel and team-building abroad.
• Pay Equity: We base pay on your experience, location, and internal equity to make sure everyone is compensated fairly and consistently.