Description

THE OPPORTUNITY  

The LPGA’s Vice President of Content & Platforms will serve as the senior leader of the LPGA’s newly established Content & Platforms Department, responsible for growing fandom across the LPGA’s key digital touchpoints (e.g. web, app, social, etc.). The role sits alongside the Marketing, Communications and Business Intelligence departments, reporting to the Chief Marketing Officer. 

Overseeing both digital content production (including video and graphic design) and distribution (including via web, app, social media and third parties, such as influencers, creators and players), the VP of Content & Platforms will lead a multi-disciplinary team of content producers, publishers and strategists in the development and execution of the LPGA’s content and platform strategy, globally. 

Ultimately, the Vice President of Content & Platforms will be accountable and responsible for growing the digital audience of the LPGA in-line with the LPGA’s broader commercial ambitions. 
 

WHAT YOU’LL DO 

• Lead the LPGA’s Content & Platform Department across content strategy, social strategy, video production, design production, product (web and app) development, editorial storytelling and content distribution. 
• Maintain direct oversight of the department’s key verticals, including Video Production, Design Production, Social Media and Product (web and app) teams. 
• Define and execute the LPGA’s overarching digital strategy across third-party social platforms and first-party owned and operated platforms, including LPGA.com and the LPGA app. 
• Grow LPGA fandom across priority domestic and international markets through stronger storytelling, platform development, content distribution and fan engagement. 
• Establish clear strategic priorities by season, event and initiative across LPGA Tour, Epson Tour, brand, player, international, branded content and foundation programming. 
• Work within the broader Marketing and Communications team to define editorial narratives, content pillars, storytelling priorities and campaign frameworks across the full LPGA ecosystem, with a focus on marquee events.  
• Partner with the Head of Social to guide platform strategy, publishing strategy, channel management and audience growth across Facebook, Instagram, X, TikTok, YouTube, Snap, LinkedIn and international social presences. 
• Partner with the Head of Product to advance the LPGA’s owned and operated platform strategy, including website and app development, product roadmap, feature evolution and execution.  
• Partner with the Head of Video Production to ensure the LPGA produces high-quality short-form, long-form, vertical, archival, player, branded and feature video content.  
• Partner with the Head of Design Production to ensure the LPGA produces strong static and motion design assets that support social, web, app, editorial, video, branded and organizational needs.  
• Oversee the development of an athlete elevation program and creation of Player Content team, including the production and distribution of custom content for LPGA player social media handles.  
• In partnership with the Marketing department, oversee the development of the LPGA’s branded content strategy, ensuring partner-related content is strategically aligned with the LPGA’s fan and audience growth initiatives.  
• Develop and refine the LPGA’s international digital strategy, including native language content and channels across priority markets (e.g. Japan, Korea, Thailand, U.K., Canada, etc.)  
• Ensure digital support for LPGA brand, amateur and foundation initiatives through clear planning, production and publishing workflows.  
• Build scalable and repeatable operating models for year-round content planning, tournament coverage, editorial calendars, asset production, platform publishing and performance reporting. 
• Use data, reporting and audience insights to identify trends, optimize content performance and refine strategy across social, digital, content and product channels.  
• In partnership with the Marketing department, guide paid media strategy to amplify high-priority content, campaigns and platform initiatives.  
• Manage department budget, structure, staffing, workflows and resource allocation to ensure efficient delivery across a large multidisciplinary team.  
• Create strong collaboration and alignment on audience growth between Digital, Marketing, Brand, Communications, Business Intelligence, Partnerships, Media, Foundation and Competition teams.  
• Set standards for creative quality, editorial judgment, platform fluency, operational discipline and performance accountability across the department. 
   
   

WHO YOU ARE 
 

• Bachelor’s degree required, preferably in Marketing, Communications, Business, Sports Management, Media, Journalism, Film Production or related field  
• 10+ years of related experience in social media, digital strategy and content production 
• 5+ years of leadership experience, managing large and distributed multi-disciplinary teams 
• Proven marketer with ability to grow audiences, engagement, reach and platform performance 
• Demonstrated integrator of content production (video, design) and distribution (social, web and app) 
• Deep understanding of social platforms, digital ecosystems and modern fan behavior 
• Familiarity with video production, graphic design, social publishing and web/app workflows 
• Experience developing content strategies on a campaign, event and year-round basis 
• Ability to turn performance reporting and audience insights into data-informed optimization 
• Experience in delivering integrated branded content, aligned with overall organic strategy 
• Experience in delivering international, localized content to grow a global audience 
• Experience working in live sports at the team, league or governing body-level required 
• Ability to manage complex workflows, competing priorities and high-volume content calendars 
• Impeccable attention to detail, strong editorial judgment and exceptional storytelling instincts 
• Established culture leader, with a passion for talent development and mentorship of direct reports 
• Strong cross-functional collaborator and communicator across departments 
• Knowledge of golf and women’s sports preferred 

This position is currently posted at a specific level; however, final title and level will be determined based on the selected candidate’s experience, skills, and qualifications.

Summary

At the LPGA, our identity is shaped by our core values: equity and fair play, inclusion, integrity, excellence, and leadership. We prioritize equity and fair play, fostering an environment where every individual experiences equal respect and opportunity. Inclusion is integral to our culture, celebrating diversity as a source of strength. We are unwavering in our commitment to excellence. From the professionals on the course, to the employees behind the scenes, we strive for the utmost performance and achievement.  

Leadership is not confined to titles but is a shared responsibility at every level, empowering individuals to lead with vision and contribute to our overarching mission.