👋 SOLSKIN
SOLSKIN is the fastest-growing UK tan & skincare brand formulated for sensitive skin.
We’re a science-led, solution-driven brand focused on inspiring self-care and confidence through innovative, accessible tan-care products for all skin types.
Founded by the Conders (the UK’s largest influencer family with 10M+ followers), SOLSKIN
has quickly become the best-rated tan brand on Trustpilot, built a 300k+ social following, and is now gearing up for its next phase of growth.
As a company, we define ourselves as: Honest. Expert. Disruptive.
🚀 THE ROLE
We’re looking for a freelance Social Content Creator to help build SOLSKIN into one of the most talked-about beauty brands on TikTok and Instagram.
This is not a “post three times a week” role.
This is for someone who understands internet culture, knows how to create disruptive content that performs organically, and can build stories around products, launches, creators, and community.
You’ll create social-first content designed for:
- 📈 Reach
- 👀 Attention
- 💬 Engagement
- 🚀 Virality
- 🫶 Community growth
- 💸 Sales
- 🌍 Cultural relevance
You’ll be creating across:
- TikTok
- Instagram Reels
- YouTube Shorts
- Creator and UGC campaigns
No corporate waffle. Just genuinely exciting content with the freedom to experiment, test ideas quickly, and create work people actually care about.
📱 WHAT YOU’LL ACTUALLY BE DOING
🎬 Create content people want to watch
- Shoot and edit high-performing short-form content for SOLSKIN social channels
- Turn products into stories, hooks, humour, routines, reactions, transformations, creator moments, and trend-led content
- Create videos that feel native to TikTok and Instagram rather than traditional ads
- Develop UGC-style concepts designed to drive shares, saves, comments, and conversions
- Test formats, hooks, trends, and creative ideas quickly and consistently
📈 Help shape the brand socially
You’ll help build content strategies that feel entertaining, authentic, and culturally relevant.
That includes:
- Story-led content
- TikTok-first concepts
- Trend adaptation
- Viral formats
- YouTube Shorts content
- Behind-the-scenes content
- Creator collaborations
- Product integration that never feels overly “ad-like”
🔥 Own moments that matter
You’ll help creatively lead:
- Viral social activations
- Trend hijacking opportunities
- Product launches
- Creator shoots
- Events and pop-ups
You’ll also:
- Brief creators and UGC talent
- Help direct shoots and creator content
- Source references, hooks, and content ideas
- Spot reactive opportunities in real time
- Stay ahead of trends before everyone else catches on
👀 WHO THIS ROLE WOULD SUIT
You’re probably someone who:
- Instinctively picks up the phone when something funny, unexpected, entertaining, or chaotic happens because you know it could become great content
- Spots content opportunities everywhere — from influencer DMs to office moments to product launches
- Lives on TikTok and Instagram and genuinely understands what makes content perform organically
- Thinks naturally in hooks, retention, engagement, and shareability
- Loves experimenting with formats, locations, trends, and creative ideas
- Feels confident on camera and brings personality into content
- Understands trends but improves on them instead of copying them
- Thrives with autonomy, moves quickly, and doesn’t need hand-holding
- Constantly looks for ways brands can become part of wider cultural conversations online
✅ MUST HAVE
- Strong portfolio of TikTok, Instagram Reels, or short-form video content
- Proven examples of generating reach, engagement, audience growth, or sales through content
- Strong editing skills using CapCut, Premiere Pro, or similar tools
- Excellent creative instincts
- Experience creating social-first content for brands, creators, or personal platforms
- Strong understanding of TikTok and Instagram trends, hooks, retention, and analytics
- Comfortable filming yourself and others on camera
- Ability to move quickly, test ideas fast, and iterate aggressively
💡 BONUS IF YOU
- Have worked with beauty, fashion, wellness, or lifestyle brands
- Have creator or influencer industry contacts
- Have experience directing creators or talent
- Understand UGC and creator-led commerce
- Have experience growing creator communities or social audiences
🌟 WHY IT’S A GREAT OPPORTUNITY
- Work with a fast-growing beauty brand already backed by a large social audience
- Huge creative freedom and room to experiment
- Be part of shaping the next stage of SOLSKIN’s growth
- Work closely with a founder-led team that genuinely values ideas and creativity
- Flexible freelance structure with real ownership over content
- The freedom to create, experiment, and see the direct impact of your work
- Opportunity to create work seen by millions across TikTok and Instagram
🏡 WORKING SETUP
- Freelance / contract basis
- Contract equivalent of approximately £30,000 annually, depending on the agreed scope and working days
- Flexible working structure
- Hybrid setup (remote, London shooting, Surbiton office)
📩 Application Process
- Submit your Application (Your CV + Portfolio or examples of work + Examples of content you personally shot, edited, or concepted)
- Content Task - If we like your application, we will send you a short content task to complete
- Creative Interview - We will invite you to an interview with the SOLSKIN team
We care far more about creativity, instincts, and execution than polished corporate experience.
If this sounds like a bit of you, we’d love to hear from you.