Segment Marketing Manager, Energy

The Position 

In this role, you will be responsible for developing and executing go-to-market plans, taking products to market, and shaping the strategy and planning for solution marketing. As the Segment Marketing Manager, you act as the primary advocate and domain expert for your segments, ensuring the voice of the customers and region are consistently embedded into everything you do.  

Collaboration is critical to success. You will work closely with Product Marketing Managers to align marketing plans, leveraging the intersection of vertical market expertise (segment) and horizontal solutions to differentiate Seequent in the market. You will also be expected to influence senior leaders and operate as a trusted advisor to the Strategy Team.

 

In this role, you will have the opportunity to: 

·         Partner with Segment and Solutions Directors, Solution Marketing Managers, the Marketing Team and Product Managers to define and communicate clear value propositions for new and existing customers based on relevant product and solution positioning.  

·         Develop and execute segment marketing strategies and go-to-market plans alongside Segment Directors and Product Managers, aligned with company business plans and the wider Marketing Team, with the aim of increasing brand recognition and demand in target markets. 

·         Work with the wider marketing team to engage new and existing users across each stage of the customer journey, including delivering sales enablement material such as battle cards, case studies and demo videos, and lead generation campaigns.

·         Collaborate with Customer Advocacy and Learning Teams to ensure customers have a strong and positive post-purchase experience.

·         Own the Segment marketing strategy and drive initiatives that support the achievement of commercial targets, partnering closely with Segment Directors, Segment and Product Marketing Managers, and Product Managers on upcoming releases and persona development. 

·         Work cross-functionally with Segment and Product Marketing Managers, and the broader marketing team, to execute and continuously iterate on an innovative and effective marketing strategy that is closely tied to the Segment commercial strategy. This role also requires an all-rounder, who is experienced in delivering multi-touch, integrated campaigns. 

·         Support customer facing teams in selling Seequent products and solutions. This will mean creation of critical sales enablement materials and supporting the upskilling of staff on products, solutions and market intelligence.     

·         Collaborate with Segment Directors, Marketing, Customer Experience teams, and customers to define and design engaging user journeys that attract, convert, and retain customers.

·         Segment users at each stage of the user journey by designing, collecting and analysing engagement data. Use this data to deliver effective targeted marketing and sales communications. 

·         Leverage customer feedback to validate, refine, or evolve segment marketing strategies and user journeys.

·         Conduct market research to monitor trends, assess current and prospective markets, and identify future opportunities.

·         Ensure all marketing data is accurately documented and stored in compliance with local regulations.

·         Guarantee marketing content is accurate, compliant, and aligned with any statutory requirements.

To be successful in this role, you should have: 

·         A relevant tertiary qualification in Business, Marketing, another business-related discipline, or a technical degree related to the Energy sector.

·         Experience working in or adjacent to the upstream energy sector, with geothermal or oil and gas experience highly regarded.

·         A minimum of 7 years’ experience in a mid-to-senior level marketing role within a fast-paced, dynamic B2B environment.

·         Proven experience in B2B marketing, including Product and Solution Management.

·         Experience working with complex or technical products; direct energy industry experience is an advantage.

·         Experience collaborating within global teams and across multiple regions.

·         Strong communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.

·         Demonstrated leadership capability, with the ability to align and mobilize cross-functional teams around a shared vision and objectives.

 

Additional Information

This role is office-based and located in the Vancouver office. Occasional international travel may be required.

 

 

 

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