SUMMARY

The Marketing Analyst is responsible for developing data-informed marketing content and analyzing campaign performance to optimize engagement and results. This role blends creative content development with analytical insight, ensuring marketing initiatives are both compelling and effective. The ideal candidate is both strategic and analytical, capable of producing impactful content while using data to guide marketing decisions, improve campaign performance, and identify new opportunities for audience engagement.

ESSENTIAL FUNCTIONS/DUTIES

Content Strategy & Development

· Develop and execute content strategies that support marketing campaigns, brand awareness, and organizational initiatives.

· Create and manage content across multiple channels including social media, email, web, blog, and digital campaigns.

· Ensure brand voice, messaging, and visual identity are consistent across all marketing materials.

· Collaborate with the marketing team to develop creative assets, campaign messaging, and storytelling initiatives.

· Plan and maintain a content calendar aligned with marketing priorities and organizational goals.

Marketing Analytics & Insights

· Analyze performance across marketing channels including social media, email, website traffic, and digital campaigns.

· Develop dashboards and reports to track key marketing KPIs, campaign performance, and audience engagement.

· Identify trends and provide actionable insights to improve marketing strategies and content effectiveness.

· Monitor marketing performance and recommend optimizations based on data insights.

· Conduct A/B testing and analyze results to refine messaging and campaign performance.

Campaign Support & Optimization

· Partner with marketing leadership to support the planning and execution of marketing campaigns.

· Track campaign effectiveness and measure ROI across marketing channels.

· Support marketing initiatives by aligning content development with campaign objectives and performance insights.

· Present performance insights and recommendations to marketing leadership.