The Head of Creator Partnerships will build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content we can repurpose across organic, paid, and retail channels.

This is not a traditional influencer marketing role.

This is a strategic acquisition role focused on:

Awareness at scale
Content ownership
Performance efficiency

You will architect and manage a creator engine, not send product for free and hope for posts.

Core Responsibilities

1. Creator Sourcing & Activation

Continuously identify, vet, and activate creators aligned with our brand voice, ICP, and aesthetic
Prioritize quality alignment over follower count
Develop a repeatable sourcing framework
Build a bench of creators across:

Wellness
Midlife women
ADHD / focus communities
Fitness & outdoors
Thoughtful lifestyle

This is not random influencer outreach.
This is curated talent strategy.

2. Deal Structuring & Negotiation

Own all partnership deal flow, including:

Rate negotiation
Usage rights (organic + paid)
Whitelisting
Co-post agreements
Content licensing windows

Optimize for:

Low CPV
Strong reach
Content ownership
Efficient cost per asset

You will think like an investor allocating capital, not a coordinator sending emails.

3. Creator Pipeline Management

Design and operate the system.

Track:

Who’s in sourcing
Who’s negotiating
Who’s live
Who’s renewing
Who’s outperforming
Who’s being sunset

Build dashboards that show:

Cost per creator
Cost per asset
Cost per view
Organic reach
Engagement quality
Content reuse performance

Turn creator partnerships into an engine, not a campaign.

What This Role Is Not

Not a gifting coordinator
Not a junior influencer manager
Not a purely brand partnership / PR role
Not an affiliate manager

This is awareness + scalable content acquisition.

What Success Looks Like (90 days)

A structured, tiered creator network
Predictable monthly creator activation cadence
5–10 repeat high-performing creator partners
Owned content library fueling paid + organic
Measurable reduction in creative production costs
Strong organic lift from co-posting strategy