• Medical, Dental and Vision coverage.
• Life, AD&D, and disability insurance.
• Voluntary Accident, Hospital Indemnity and Critical Illness options
• 401k or Roth IRA Retirement Savings Plan (with company match)
• Generous Paid Time Off Program

Position Summary:

The Director of Digital Marketing plays an integral role in
promoting AgeWell Solvere Living and its individual community brands. Working
with the Vice President of Marketing, the position has overall responsibility
for developing, planning, implementing and evaluating the overall digital
marketing strategy.

Essential Job Functions:

• Works with VPM to build, plan and implement the overall
  digital marketing strategy for the AgeWell Solvere Living and its managed
  communities.
• Assists in managing AgeWell Solvere’s third party
  digital vendor(s) for digital advertising campaigns and SEO/SEM
  management.
• Overall responsibility for managing allocation of the
  communities’ digital marketing budgets.
• Develops and oversees implementation of an integrated
  AgeWell Solvere social media strategy.
• Responsible for managing
  community and AgeWell Solvere Living websites.
• Works with VPM to
  evaluate analytics and continually improve digital marketing efforts.
• Oversee Marketing
  Specialist’s digital responsibilities.

Responsibilities

• Work with digital services vendor to develop, implement
  and analyze digital advertising campaigns
• Overall responsibility for programming and scheduling
  marketing automation campaigns and email blasts
• Overall responsibility for community blog topic
  approval and proofing
• Overall responsibility for community website edits,
  such as pop ups, news and event posts and minor website edits, with
  certain tasks to be assigned to Marketing Specialist
• Overall responsibility for adding and removing team
  members and clients from Marketing tech platforms
• Creating and or managing the development of splash and
  landing pages with third party vendor
• Work with agencies to create full websites and
  miscellaneous development work
• Assist with reputation management: monitoring Google My
  Business, Yelp reviews, questions and Google Alerts
• Work with VPM to monitor and identify measurable
  benchmarks for success
• Assist with the digital transition of communities that
  are being on- and off-boarded

Qualifications:

• Bachelor’s Degree in a related field
• 5+ years’ experience in a digital marketing role
• Strong written communication skills
• Willingness to share own ideas amongst leadership
• Ability to multi-task and manage several projects at
  once
• Demonstrated ability to meet deadlines and ensure
  projects are completed on a timely basis
• Willing to execute day ­to ­day tasks and work
  independently
• Good entrepreneurial work ethic and a desire to “get
  the job done”
• Ability to delegate and collaborate effectively
• Experience with Microsoft Office Suite, WordPress,
  ActiveDemand, Google Analytics, Ahrefs and similar platforms