About The Role

We’re looking for a creative, organized, and outgoing Marketing Specialist to join our growing team. If you love social media, enjoy being behind (and in front of) the camera, and have a passion for creating content that sparks connection, we want to meet you.

What You'll Do

1. Social Media Management

• Collaborate with the Marketing Director to build a cohesive strategy across Instagram, TikTok, Threads, and Facebook
• Own the content calendar (planning, scheduling, and publishing with consistency and intention)
• Actively engage with our audience in comment sections and DMs to build relationships and brand loyalty
• Track platform performance weekly and translate data into clear, actionable recommendations

2. Content Creation & Brand Storytelling

• Capture and edit high-quality photo and video content that showcases our communities and residents using photo, live video, stories, graphics, polls, etc.
• Write fun, authentic captions that drive engagement and reflect our brand voice
• Collaborate with other departments to tell great stories and promote events
• Maintain and organize our growing digital asset library

3. Resident Event Planning

• Create and manage a fun, on-brand resident event calendar
• Lead pre-event creative planning sessions
• Develop Event Operations Plans including budgets, layouts, staffing, and post-event recaps/surveys
• Attend and capture content at all Arena Group events and social activations

4. Trendspotting & Research

• Stay ahead of social media trends, especially on TikTok and Instagram
• Identify content we can remix, respond to, or share with our audience
• Regularly pitch fresh ideas for content and campaigns

5. “Surprise & Delight” Campaigns

• Plan and execute creative activations: giveaways, scavenger hunts, pop-ups, and other high-energy community moments
• Build partnerships with local businesses for co-branded promotions that align with our values

What We're Looking For

• Required Skills & Experience
• Strong photo and video editing skills
• Strong copywriting skills
• Experience managing Instagram and TikTok for a brand, organization, or significant personal account
• Proficient in Adobe Illustrator, Photoshop, and Lightroom

*A portfolio demonstrating your photo/video editing and Adobe work is required to be considered*

Who You Are

• A great core values fit for The Arena Group (Good Vibes, Serve Relentlessly, Own It, Crush It, Optimistic Grit)
• Naturally comfortable on camera and confident approaching strangers for interviews or content
• Energized by being around people and genuinely excited about student life
• Strong writer
• Highly organized with strong time management and communication skills
• Available and enthusiastic to attend resident events, typically on weekday evenings
• Physically able to assist with event setup and breakdown, including lifting and transporting equipment

Nice-to-Haves

• Experience working in property management, student housing, or hospitality
• Bachelor's degree in Business, Marketing, or Hospitality preferred; current students actively pursuing a related field are welcome to apply for part-time consideration.

Company Offered Benefits

• Paid Time Off - Vacation, Sick, Parental & more...
• 13 Company Paid Holidays
• 401(k) - up to 4% match
• Medical, Dental, Vision, Life Plans Offered
• Company Paid - Basic Life, Long Term Disability & Short Term Disability Plans