Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

In today's world, where people's lifestyles and values are diversifying, the challenges in marketing research are becoming increasingly sophisticated and complex. To address these changes and derive deeper, more fundamental insights, we leverage over 100 million pieces of big data connected through the common ID of the Rakuten Group. Our mission is to provide new value across the entire marketing process for our customers.

Within the Rakuten Group, there is growing anticipation for new data businesses that utilize our unique and vast data assets. In December 2024, we will implement an organizational restructuring that integrates Rakuten Insight, Inc., Rakuten Insight Global, Inc., and the Super Mini Job business, establishing a more robust synergy creation system for data utilization.

Under this system, we aim to further accelerate the use of AI technology, automate and enhance data analysis, provide real-time insights, and improve the quality of decision-making support. Our goal is to create new value that brings innovation to companies' marketing activities.

Marketing Researchers work closely with sales teams to solve marketing challenges for various entities, including business companies, Rakuten Group businesses, advertising agencies, and media companies. The role of a Marketing Researcher is to utilize their specialized research skills throughout the entire marketing research process to support clients in resolving their issues. Specifically, this includes planning and proposing marketing research, designing questionnaires and interview content, aggregating and analyzing data, and deriving marketing actions from research results. Additionally, beyond traditional research, we are committed to providing next-generation research by combining analyses with the extensive data assets held by the Rakuten Group to address the increasingly complex challenges faced by our clients.

Position:

Why We Hire

To contribute to solving our clients' marketing challenges, we actively leverage the diverse and unique data assets held by the Rakuten Group, in addition to traditional marketing research.

In recent years, with the rapid advancement of AI technology and the accelerated utilization of actual data, the field of marketing research is undergoing a significant transformation. In this environment, we are seeking colleagues who are eager to integrate data and technology to co-create the next generation of marketing research, moving beyond conventional research methods. We are looking for individuals who possess fundamental research skills and are enthusiastic about cross-utilizing diverse data to generate new value.

Position Details

Our mission is to solve the marketing challenges faced by clients both within and outside the Rakuten Group. As a Marketing Researcher, you will play a crucial role in supporting clients' decision-making through a series of tasks, including proposing research, creating questionnaires, aggregating and analyzing data, reporting, and presenting findings.

Job Satisfaction
In addressing the diverse marketing challenges of our clients, you will have the opportunity to derive deeper and more fundamental insights by leveraging not only traditional survey data but also the extensive data assets within the Rakuten Group, such as purchase history and behavioral data.

Additionally, as the role of Marketing Researchers undergoes a transformation with the proliferation of AI, you will have the chance to actively utilize Rakuten's cutting-edge AI knowledge and tools to improve efficiency and enhance the quality of outputs. This provides an opportunity to grow as a next-generation Marketing Researcher while increasing your market value.

Work Environment

Marketing Researchers are assigned to industry-specific organizations, including business companies, advertising agencies, media, the Rakuten Group, and government agencies. The total number of researchers is currently around 50.

After joining our team, you will have access to a wide range of career paths to help you build and grow your career from a long-term perspective.

- Research Expert: You can deepen your expertise in specific industries or research methods and aim to become a professional researcher who is relied upon both internally and externally.
- Challenge in Data Product Development: You can leverage your marketing research knowledge to engage in the development of research and data products. This allows you to contribute to creating new solutions that integrate technology and research.
- Big Data Specialist: By utilizing the vast big data assets of the Rakuten Group, you can expand your role as a "Big Data Expert," demonstrating your expertise in analysis and business applications.
- Career Development within the Rakuten Group: There are abundant opportunities to expand your career within the diverse business companies of the Rakuten Group. You can utilize the skills you have developed in research to directly participate in the planning and execution of business strategies, driving business growth.

Our organization thrives with members from diverse backgrounds. Many of our Marketing Researchers are mid-career hires who leverage their unique expertise and experience. For example, we have members who have honed their research skills over many years at research firms, those who have gained deep market and customer insights as marketers at manufacturers or advertising agencies, and even those who have transitioned from sales roles at Rakuten Insight to research positions, bringing their frontline customer interaction experience with them.

The presence of such diverse talent brings multifaceted perspectives and insights to our organization, enabling flexible and creative approaches to complex challenges. By respecting each other's expertise and collaborating, we continuously strive to create new value.

Mandatory Qualifications:
- Over 3 years of practical experience in marketing research within the marketing research industry, advertising agencies, or business companies such as manufacturers
- Experience in the entire process from planning research, creating questionnaires, aggregating data, and creating reports to presenting findings
 

Ideal Candidate Profile
- Able to build trust and communicate effectively with those around them
- Capable of performing tasks with a sense of urgency
- Eager to actively challenge not only traditional survey methods but also data analysis and new methodologies
- Willing to embrace change and take on new challenges proactively
- Motivated to actively utilize AI to improve work efficiency and the quality of outputs

Desired Qualifications:
- On-site experience with clients as a Marketing Researcher
- Experience with multivariate analysis
- Experience with qualitative research
- Experience using Python
- Experience using Business Intelligence (BI) tools

2-21-1 Tamagawa, Setagaya-ku, Tokyo