Posted 3mo ago

Global Trade & Shopper Marketing Lead (m/f/d)

@ Miele
Gütersloh, North Rhine-Westphalia, Germany
HybridFull Time
Responsibilities:develop strategy, design frameworks, steer optimization
Requirements Summary:University degree in business/marketing; extensive Trade & Shopper Marketing experience in international retail; strong analytics; entrepreneurial mindset; fluent English and German; willing to travel.
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Job Description

Your Responsibilities   

  • In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
  • With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
  • Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
  • In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
  • As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

What We Are Looking For   

  • You hold a university degree in business administration, marketing or a related field
  • You bring significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
  • You demonstrate strong analytical skills and turn insights into clear, actionable strategies
  • You show an entrepreneurial mindset, take ownership, and focus consistently on consumer and shopper needs
  • You communicate confidently in English and German and collaborate effectively across cultures, with a willingness to travel internationally