Marketing Performance Analyst

 

THE ROLE

This role is for someone who is comfortable working with data and equally comfortable presenting it to an owner. You will own the analytics function for our marketing department, which includes building and maintaining the KPI framework, producing regular reporting, and translating performance data into clear recommendations. A secondary but meaningful part of this role involves handling routine internal and external calls and performance reviews professionally and independently.

This position is in-person at our Corporate Office in Farmington Hills, MI, and is not eligible for remote work.

WHO YOU ARE

You have experience in a marketing analytics or reporting role and you know how to make data useful to people who are not in the weeds with you. You build reporting systems that get used consistently, not just once. You are organized, detail-oriented, and you follow through.

You are also comfortable in a professional conversation with a client and internal stakeholder. You come prepared, you communicate clearly, and you know when something needs to be escalated. You work well on a team that has defined roles and high standards, and you take ownership of your work without constant supervision.

Multifamily Residential Marketing experience is a preferred, but not required.

WHAT YOU WILL DO

Analytics & Reporting

• Support marketing cost and lead performance analysis


• Partner with the Marketing Manager to establish and maintain KPI measurement standards across the portfolio


• Build and maintain monthly benchmarking reports


• Deliver weekly owner-facing performance summaries


• Distribute reporting to internal team member


• Learn and understand Yardi reporting functions and dashboards to a high level of proficiency

 

Marketing Recommendations 

• Translate performance data into clear, actionable recommendations


• Identify trends across the portfolio and bring them forward proactively


• Partner with the Marketing Manager to support data-backed strategy decisions


• Provide insights to marketing and operations teams based on performance data

 

Owner Relations  (Secondary)

• Handle routine owner calls independently and professionally


• Present performance summaries in a format that is clear and accessible to owners


• Recognize when something needs to be escalated and act on it promptly

 

Platform & Operations 

• Rentcafe and website troubleshooting


• Marketing ticket triage and routing


• Project tracking across active campaigns


• Site visits for training and marketing audits


• Collaborate with regional managers and site teams to align reporting with leasing goals